Results 241 to 250 of about 2,025 (255)

A taxonomy of brand valuation practice: Methodologies and purposes

Journal of Brand Management, 2009
Tim Ambler, Ambler Tim
exaly  

The value relevance of brand valuation

Applied Economics, 2017
Emanuel Bagna, Grazia Dicuonzo, Vittorio Dell'Atti   +2 more
exaly  

Brand Equity Valuation after Merger and Acquisition: A Review of Evidence

Journal of Service Science and Management, 2023
exaly  

An Update on Brand Value and Brand Valuation: Reasons and Methods

2021
Nguyen Xuan Tho
exaly  

Brand Valuation – Comparison of two Valuation Methods

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Sasu Tuominen
exaly  

Brands and Valuation Standards

2016
openaire   +1 more source

Valuation of Brands and Intangibles

2002
openaire   +1 more source

Brand Asset Valuator

2019
openaire   +1 more source

§ 2. On the origin of brand valuation

2010
openaire   +1 more source

Candidate Brand Equity Valuation: A Comparison of U.S. Presidential Candidates During the 2008 Primary Election Campaign

Journal of Political Marketing, 2012
exaly