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A synaptic mechanism for encoding the learned value of action-derived safety. [PDF]
Macdonald EE +12 more
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Twenty-five years of simulated demand: A bibliometric and systematic review of hypothetical drug purchase tasks. [PDF]
Reed DD +14 more
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Design-integrated obsolescence diagnostics for sustainable manufacturing: a multi-dimensional evaluation framework. [PDF]
Sierra-Fontalvo L +3 more
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A conceptual study on brand valuation
Journal of Product and Brand Management, 2001Recognizing brands on the company’s financial statement as an identifiable intangible asset is a relatively recent development in financial reporting, which only became a focus of attention in the late 1980s. Accounting bodies throughout the world have appeared uncertain as to how to treat the issue of placing a brand in the financial statement as ...
A Seetharaman
exaly +2 more sources
Brand valuation: a comparison of alternative models
International Journal of Operational Research, 2009We propose a brand valuation model, which merges objectivity with robust underlying quantitative structure, thus sharing a direct financial interpretation and providing risk analysis insights. An empirical analysis allows us to compare both numerical results and financial insights derived by analysts from the utilisation of the Hirose Methodology, the ...
Emanuele Borgonovo
exaly +2 more sources
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and ...
Paugam, Luc +3 more
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Brand Valuation: Accounting Perspective
Brands are one the most valuable assets for any business firm without any doubt. But this value is subjective in nature and it is very difficult to arrive at an absolute, quantified value for the treatment in financial statements. Last 3 decades witnessed the lots of debate in this area of discipline. This paper explores the evolution in the accounting
Shirish Mishra
openaire +2 more sources
The value relevance of brand valuation
The reports published by independent parties are often used to provide an estimation of brands due to the lack of literature and best practices regarding which brand valuation method is more value relevant and reliable than another. Over the last several
Emanuel Bagna +2 more
exaly +3 more sources

