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The Effect of Brand on Increasing Firms' Value
Tikrit Journal of Administrative and Economic Sciences, 2023 This study’s main goal is to assay how intangible assets, specifically the value of brands, affect firm value and the difference between book value (BV) and market value (MV). Excel as one of the software has been used to calculate ratios such as the B/M
Farhad Rafaat Ali Al-Kake
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Modeling Brand Selection Evaluation in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Trademark is one of the most important intangible assets of the companies, which includes the brand name of the products and the brand name of the company.
Mostafa Esfandiari +2 more
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Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory.
Yue Zhang, Xiaojian Hu
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Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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Analysis of the Valuation of Tesla Inc [PDF]
SHS Web of Conferences, 2022 Tesla, as a world-famous electric vehicle brand, has been continuously innovating and leading the industry. In recent years, Tesla’s share price has also been at a high level.
Zhu Ziyu
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Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
Journal of Applied Marketing Theory, 2014 This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space.
Brian Parker
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background The HIT network was established in 2000 to create a population‐based structure aiming to improve survival rates and reduce late effects for children with central nervous system (CNS) tumors by conducting comprehensive clinical trials.
Stefan Rutkowski +59 more
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Marketing assets: Relating brand equity and customer equity
Intangible Capital, 2016 Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent of customer equity.
Jaime Romero, María J. Yagüe
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Neuroblastoma is the most common extracranial solid tumor in early childhood. Its clinical behavior is highly variable, ranging from spontaneous regression to fatal outcome despite intensive treatment. The International Society of Pediatric Oncology Europe Neuroblastoma Group (SIOPEN) Radiology and Nuclear Medicine Specialty Committees ...
Annemieke Littooij +11 more
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Analysis of brand valuation based on a combination of valuation models [PDF]
Anali Ekonomskog fakulteta u Subotici, 2019 Branding of companies and products are comparative advantages that can provide growth and development of the company. Estimating the brand in companies is necessary for the purpose of analyzing and determining whether planned investments in the brand ...
Terzić Svetlana, Đalić Irena
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