Modeling Brand Selection Evaluation in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Trademark is one of the most important intangible assets of the companies, which includes the brand name of the products and the brand name of the company.
Mostafa Esfandiari +2 more
doaj +1 more source
Concept of brand valuation: Does it really add value? [PDF]
Marketing (Beograd. 1991), 2006 The focus of our paper will be to discuss the most important features that the concept of brand valuation faces, to make comparison of current methodologies of brand valuation, and to create conclusions/lessons how brand valuation challenges modern brand
Bazley Candice, Perović Nikola
doaj
Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory.
Yue Zhang, Xiaojian Hu
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Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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Analysis of the Valuation of Tesla Inc [PDF]
SHS Web of Conferences, 2022 Tesla, as a world-famous electric vehicle brand, has been continuously innovating and leading the industry. In recent years, Tesla’s share price has also been at a high level.
Zhu Ziyu
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Stress and Decision Making: Effects on Valuation, Learning, and Risk-taking [PDF]
, 2017 A wide range of stressful experiences can influence human decision making in complex ways beyond the simple predictions of a fight-or-flight model. Recent advances may provide insight into this complicated interaction, potentially in directions that ...
Delgado, Mauricio R. +1 more
core +2 more sources
Suit the action to the word, the word to the action: Hypothetical choices and real decisions in Medicare Part D [PDF]
, 2012 In recent years, consumer choice has become an important element of public policy. One reason is that consumers differ in their tastes and needs, which they can express most easily through their own choices.
Heiss, Florian +3 more
core +2 more sources
Construction RBI index – role of brand index - for brand valuation insurance company
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 In fact in recent years in Vietnam, general corporate valuation and pricing of insurance companies operating in particular for corporate restructuring more difficult, especially brand valuation issues.
Hồ Thủy Tiên
doaj
Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
Journal of Applied Marketing Theory, 2014 This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space.
Brian Parker
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Pediatric patients with extracranial solid tumors (ST) receiving chemotherapy are at an increased risk for Pneumocystis jirovecii pneumonia (PJP). However, evidence guiding prophylaxis practices in this population is limited. A PJP‐related fatality at our institution highlighted inconsistent prescribing approaches and concerns about
Kriti Kumar +8 more
wiley +1 more source