Results 31 to 40 of about 100,457 (283)
Marketing assets: Relating brand equity and customer equity
Intangible Capital, 2016 Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent of customer equity.
Jaime Romero, María J. Yagüe
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT We sought to identify potential early risk biomarkers for lung disease in children post‐allogeneic HCT. Patients with pulmonary function tests 3 months post‐transplant and plasma samples between days 7 and 14 post‐HCT were included. Six of 27 subjects enrolled had reduced forced expiratory volume 1 (FEV1) z scores.
Isabella S. Small +3 more
wiley +1 more source
Analysis of brand valuation based on a combination of valuation models [PDF]
Anali Ekonomskog fakulteta u Subotici, 2019 Branding of companies and products are comparative advantages that can provide growth and development of the company. Estimating the brand in companies is necessary for the purpose of analyzing and determining whether planned investments in the brand ...
Terzić Svetlana, Đalić Irena
doaj
Pediatric Blood &Cancer, EarlyView.ABSTRACT The pediatric hematology‐oncology fellowship training curriculum has not substantially changed since its inception. The first year of training is clinically focused, and the second and third years are devoted to scholarship. However, this current structure leaves many fellows less competitive in the current job market, resulting in ...
Scott C. Borinstein +3 more
wiley +1 more source
Predicting future brand value: The role of machine learning monitoring [PDF]
Innovative MarketingData-driven strategies have become essential for brand valuation optimization in today’s rapidly evolving virtual economy, where organizations face increasing pressure to gain real-time, accurate insights to maintain a competitive edge.
Ahmad Al Adwan +2 more
doaj +1 more source
Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review
Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus +6 more
wiley +1 more source
Data in Brief, 2019 This data article features a figure and tables that show the correlations among brand value by Brand Valuation (Interbrand Japan, Inc. Tokyo, Japan), market capitalization, and the consolidated overseas sales ratios of Japanese companies.
Hiroshi Matsumura +2 more
doaj +1 more source
Basics of brand building in the banking industry
Фінансово-кредитні системи: перспективи розвитку., 2023 This article explores the fundamentals of brand building in the banking industry, emphasizing the increasing importance of brand management in a globalized and competitive market.
Nadiia Morozova, Iryna Denchyk
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Purpose Metabolic syndrome (MetS) is a common complication in survivors of childhood acute lymphoblastic and myeloid leukemia (AL), and a major risk factor for premature cardiovascular disease, type‐2‐diabetes, and metabolic dysfunction‐associated steatotic liver disease (MASLD).
Visentin Sandrine +10 more
wiley +1 more source
Valuation of Brands - A Critical Comparison of Different Methods [PDF]
, 1998 In recent years intangible assets have become increasingly important for many companies. One significant category of intangible assets are brands. Because of their growing importance, researchers have begun to develop methods to better measure and ...
Kriegbaum, Catharina
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