Results 91 to 100 of about 1,093,955 (305)

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience

Jurnal Ilmiah Manajemen dan Bisnis
Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This research uses a
Yuma Luqman Adhli, Ferdi Antonio
doaj   +1 more source

What type of client do you need? The brand value co-creation in the banking sector. [PDF]

Front Psychol, 2022
Peña-García N, Losada-Otálora M, Juliao-Rossi J.   +2 more
europepmc   +1 more source

Pengaruh Brand Attitude, Brand Trust, Brand Image, dan Brand Value Terhadap Brand Loyalty

Journal of Comprehensive Science (JCS)
This study aims to analyze the factors that influence consumer behavior towards Pop Mie instant cup noodles in Jakarta and Tangerang, focusing on the variables Brand Attitude, Brand Trust, Brand Image, Brand Value, and Brand Loyalty. For the sample of this study using purposive sampling technique with a total of 200 respondents.
Dekha Prya, Desy Prastyani
openaire   +1 more source

The role and implications of mammalian cellular circadian entrainment

FEBS Letters, EarlyView.
At their most fundamental level, mammalian circadian rhythms occur inside every individual cell. To tell the correct time, cells must align (or ‘entrain’) their circadian rhythm to the external environment. In this review, we highlight how cells entrain to the major circadian cues of light, feeding and temperature, and the implications this has for our
Priya Crosby
wiley   +1 more source

Building the Competitive Advantage of a Business Entity through Brand Development

Ekonomski Vjesnik, 2010
The starting point of this paper is the idea of brand. Its aim is to define the role of a brand with the purpose of the establishment of future contributions in the scope of this area, that is its influence on purchase stimulation and the establishment
Mirjana Nedović Čabarkapa
doaj  

Brand market positions estimation and defining the strategic targets of its development [PDF]

Marketing i Menedžment Innovacij, 2010
In this article the author generalizes the concept of brand characteristics which influenceits profitability and market positions. An approach to brand market positions estimation anddefining the strategic targets of its development is proposed.Keywords:
S.M. Makhnusha
doaj  

Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products [PDF]

Innovative Marketing
This study investigates how online brand interactivity fosters customer value co-creation, a collaborative process in which consumers actively contribute to co-creating value, by enhancing brand experiences at both individual and community levels ...
Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif   +3 more
doaj   +1 more source

Threshold effect of government subsidy, corporate social responsibility and brand value using the data of China's top 500 most valuable brands. [PDF]

PLoS One, 2021
Qi Y, Chai Y, Jiang Y.
europepmc   +1 more source

Molecular bases of circadian magnesium rhythms across eukaryotes

FEBS Letters, EarlyView.
Circadian rhythms in intracellular [Mg2+] exist across eukaryotic kingdoms. Central roles for Mg2+ in metabolism suggest that Mg2+ rhythms could regulate daily cellular energy and metabolism. In this Perspective paper, we propose that ancestral prokaryotic transport proteins could be responsible for mediating Mg2+ rhythms and posit a feedback model ...
Helen K. Feord, Gerben van Ooijen
wiley   +1 more source

Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity [PDF]

International Journal of Business and Development Studies
Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the ...
Naser Seifollahi, Adeleh Dehghani Ghahnavieh   +1 more
doaj   +1 more source