Results 111 to 120 of about 14,283,040 (352)

Valuation of brands and intellectual capital [PDF]

open access: yes
In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the
Fernández, Pablo
core  

Revealing the structure of land plant photosystem II: the journey from negative‐stain EM to cryo‐EM

open access: yesFEBS Letters, EarlyView.
Advances in cryo‐EM have revealed the detailed structure of Photosystem II, a key protein complex driving photosynthesis. This review traces the journey from early low‐resolution images to high‐resolution models, highlighting how these discoveries deepen our understanding of light harvesting and energy conversion in plants.
Roman Kouřil
wiley   +1 more source

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience

open access: yesJurnal Ilmiah Manajemen dan Bisnis
Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This research uses a
Yuma Luqman Adhli, Ferdi Antonio
doaj   +1 more source

Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products [PDF]

open access: yesInnovative Marketing
This study investigates how online brand interactivity fosters customer value co-creation, a collaborative process in which consumers actively contribute to co-creating value, by enhancing brand experiences at both individual and community levels ...
Rae Secioria   +3 more
doaj   +1 more source

What type of client do you need? The brand value co-creation in the banking sector. [PDF]

open access: yesFront Psychol, 2022
Peña-García N   +2 more
europepmc   +1 more source

Conational Drivers Influencing Brand Preference among Consumers [PDF]

open access: yes
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core  

Investigating relationship types for creating brand value for resellers

open access: yesIndustrial Marketing Management, 2018
This study investigates three different types of brand-reseller business relationships, namely real-time relationship, collaborative relationship, and mutually beneficial relationship, and discusses how they drive brand value creation in a competitive ...
Suraksha Gupta, P. Foroudi, D. Yen
semanticscholar   +1 more source

Enteropathogenic E. coli shows delayed attachment and host response in human jejunum organoid‐derived monolayers compared to HeLa cells

open access: yesFEBS Letters, EarlyView.
Enteropathogenic E. coli (EPEC) infects the human intestinal epithelium, resulting in severe illness and diarrhoea. In this study, we compared the infection of cancer‐derived cell lines with human organoid‐derived models of the small intestine. We observed a delayed in attachment, inflammation and cell death on primary cells, indicating that host ...
Mastura Neyazi   +5 more
wiley   +1 more source

Building the Competitive Advantage of a Business Entity through Brand Development

open access: yesEkonomski Vjesnik, 2010
The starting point of this paper is the idea of brand. Its aim is to define the role of a brand with the purpose of the establishment of future contributions in the scope of this area, that is its influence on purchase stimulation and the establishment
Mirjana Nedović Čabarkapa
doaj  

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