Results 121 to 130 of about 14,283,040 (352)

Organoids in pediatric cancer research

open access: yesFEBS Letters, EarlyView.
Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley   +1 more source

Brand market positions estimation and defining the strategic targets of its development [PDF]

open access: yesMarketing i Menedžment Innovacij, 2010
In this article the author generalizes the concept of brand characteristics which influenceits profitability and market positions. An approach to brand market positions estimation anddefining the strategic targets of its development is proposed.Keywords:
S.M. Makhnusha
doaj  

Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity [PDF]

open access: yesInternational Journal of Business and Development Studies
Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the ...
Naser Seifollahi   +1 more
doaj   +1 more source

Reciprocal control of viral infection and phosphoinositide dynamics

open access: yesFEBS Letters, EarlyView.
Phosphoinositides, although scarce, regulate key cellular processes, including membrane dynamics and signaling. Viruses exploit these lipids to support their entry, replication, assembly, and egress. The central role of phosphoinositides in infection highlights phosphoinositide metabolism as a promising antiviral target.
Marie Déborah Bancilhon, Bruno Mesmin
wiley   +1 more source

Brand authenticity leads to perceived value and brand trust

open access: yesTrends in Business and Economics, 2022
Kazım DAĞ
doaj   +1 more source

Pengaruh Perceived Value dan Brand Image terhadap Repurchase Intention melalui Word Of Mouth sebagai Variabel Intervening Smartphone Samsung Galaxy Series [PDF]

open access: yes, 2015
This research is motivated their smartphone trends in society as well as themore famous brand Samsung in the community. In addition to improvements in thebrand image of Samsung, Samsung also increased sales both at the global level as wellas in Indonesia,
Anggaeni, M. (Maya)   +2 more
core  

Spatiotemporal and quantitative analyses of phosphoinositides – fluorescent probe—and mass spectrometry‐based approaches

open access: yesFEBS Letters, EarlyView.
Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho   +3 more
wiley   +1 more source

The Birth of Brand: 4000 Years of Branding History [PDF]

open access: yes
This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece.
Moore, Karl, Reid, Susan
core   +1 more source

The art of cross-cultural branding [PDF]

open access: yes, 2008
This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed.
Fan, Y
core  

The Value of Brand Equity

open access: yesProcedia Economics and Finance, 2013
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception.
Budac, Camelia, Baltador, Lia
openaire   +1 more source

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