Results 201 to 210 of about 106,031 (265)

Evaluating the Color of Chocolate Chip Cookies: Comparative Performance of Instrumental Colorimetry, Digital Image Analysis, and Computer Vision Relative to Human Perception. [PDF]

J Food Sci
Calderón N, Ola E, Seo HS.
europepmc   +1 more source

The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

Cadmium exposure as a contributing factor to hepato-renal injury in apparently healthy active cigarette smokers in buea-cameroon. [PDF]

PLoS One
Ramin JNN, Kouam AF, Zeuko'o EM, Seukep AJ, Fepa AGK, Ella FA, Djamen PDC, Njayou FN, Moundipa PF, Asongalem EA.   +9 more
europepmc   +1 more source

Prevalence and determinants of inappropriate endotracheal cuff pressure in adult surgical patients undergoing general anesthesia: a prospective observational study. [PDF]

BMC Anesthesiol
Kitisin N, Sanggasameson A, Suphasirichatthana C, Prajongmool C, Tornsatitkul S, Raykateeraroj N.   +5 more
europepmc   +1 more source

"Opening the Box to Explore the Contents": A study on the design elements of museum cultural and creative blind boxes based on consumer preferences - Taking the Macao Museum as an example. [PDF]

PLoS One
Huang X, Zhou D, Li Q, Ye H, Ke H, Xu A.
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Chasing brand value: Fully leveraging brand equity to maximise brand value

Journal of Brand Management, 2008
Both researchers and practitioners seek to understand how to leverage brand equity to create value. Adopting ‘the theoretical separation of brand equity and brand value’ framework originally proposed in the Journal of Brand Management by Raggio and Leone, this conceptual paper looks more closely at the brand value construct and the implications of the ...
Randle D Raggio, Robert P Leone
openaire   +1 more source

Evaluating brand value on the web

Proceedings of the 3rd workshop on Information credibility on the web, 2009
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluate correctly the value of a brand name, especially when they encounter it for the first time. In reality, sometimes a brand's description or its use is purposely manipulated so
Takuya Kobayashi, Hiroaki Ohshima, Satoshi Oyama, Katsumi Tanaka   +3 more
openaire   +1 more source

Assessing the value of brands

Long Range Planning, 1990
In 1984 News Group, the Australian flagship company of Rupert Murdoch’s world-wide publishing empire included a valuation for ‘publishing titles’ in its balance sheet. Murdoch did this because the ‘goodwill’ element of publishing acquisitions — the difference between the value of the net assets and the price paid — can be enormous and, being an ...
openaire   +1 more source

Brand capital and firm value

Review of Economic Dynamics, 2012
Abstract We study the role of brand capital – a primary form of intangible capital – for firm valuation and risk in the cross section of publicly traded firms. Using an empirical measure of brand capital stock constructed from advertising expenditures accounting data, we show that: (i) firms with low brand capital investment rates have higher average
Frederico Belo, Xiaoji Lin, Maria Ana Vitorino   +2 more
openaire   +1 more source