Results 241 to 250 of about 1,093,955 (305)

Comparative analysis of YOLO variants for dental implant brand identification. [PDF]

Sci Rep
Tekis H, Zirek T, Tassoker M.
europepmc   +1 more source

Total mercury exposure through canned tuna in oil sold in Quito Ecuador. [PDF]

NPJ Sci Food
Trujillo-Cruz E, Fernández L, Carpintero-Salvador N, Ruiz-Urigüen M, Martínez-Mora EO, Bolaños-Méndez D, Espinoza-Montero P.   +6 more
europepmc   +1 more source

How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction. [PDF]

PLoS One
Zhou S, Salleh Hudin N.
europepmc   +1 more source

Platform power, athlete branding, generative AI, and the future of sport governance-a systematic review. [PDF]

Front Sports Act Living
Westerbeek H, van Schaik T.
europepmc   +1 more source

The mediating role of physician branding in the effect of Word-of-mouth marketing on hospital preference. [PDF]

BMC Health Serv Res
Göde A, Öztürk YE.
europepmc   +1 more source

Identification of tuna species used by the Portuguese canning industry through a DNA-based approach. [PDF]

Sci Rep
Silva MI, Viegas MB, Sousa F, Gordo LS, Paulo OS, Vieira AR.   +5 more
europepmc   +1 more source

Brand Thrust: Strategic Branding and Shareholder Value

, 2010
openaire   +1 more source

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Chasing brand value: Fully leveraging brand equity to maximise brand value

Journal of Brand Management, 2008
Both researchers and practitioners seek to understand how to leverage brand equity to create value. Adopting ‘the theoretical separation of brand equity and brand value’ framework originally proposed in the Journal of Brand Management by Raggio and Leone, this conceptual paper looks more closely at the brand value construct and the implications of the ...
Randle D Raggio, Robert P Leone
openaire   +1 more source

Brand architecture: building brand portfolio value

Strategy & Leadership, 2002
Corporations must routinely ask “how should we allocate existing financial and human resources among our brands to grow shareholder value?” Firms should focus on getting the most from existing brands through better organizing and managing brands and brand inter‐relationships within the existing portfolio.
Michael Petromilli, Dan Morrison, Michael Million   +2 more
openaire   +1 more source