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2010
Since brands have become such important business assets there is a need for management to understand and assess their economic value creation. There are three main reasons why management has become interested in the value of brands. The first is to manage and improve the performance of the company selling the branded products and services promoting ...
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Since brands have become such important business assets there is a need for management to understand and assess their economic value creation. There are three main reasons why management has become interested in the value of brands. The first is to manage and improve the performance of the company selling the branded products and services promoting ...
openaire +1 more source
1994
The value of a brand, like that of any other similar economic asset, is the worth now of the benefits of future ownership. In order to calculate brand value one must identify clearly: (i) the actual benefits of future ownership — that is, the current and future earnings or cash flows of the brand; and (ii) the multiple or discount ...
openaire +1 more source
The value of a brand, like that of any other similar economic asset, is the worth now of the benefits of future ownership. In order to calculate brand value one must identify clearly: (i) the actual benefits of future ownership — that is, the current and future earnings or cash flows of the brand; and (ii) the multiple or discount ...
openaire +1 more source
2010
The importance of brands as corporate assets is now embraced by most leading companies around the world. Many CEOs are convinced that their brand or brands are key to the success of their business. The publicly available brand rankings most notably the “Best Global Brands” survey published annually in BusinessWeek have put the brand on the c-suite ...
openaire +1 more source
The importance of brands as corporate assets is now embraced by most leading companies around the world. Many CEOs are convinced that their brand or brands are key to the success of their business. The publicly available brand rankings most notably the “Best Global Brands” survey published annually in BusinessWeek have put the brand on the c-suite ...
openaire +1 more source
On the relationship between consumer-brand identification, brand community, and brand loyalty
Journal of Retailing and Consumer Services, 2018Paulo Rita +2 more
exaly
How do brand communities generate brand relationships? Intermediate mechanisms
Journal of Business Research, 2012Chen-ting Su
exaly
The role of consumer–brand identification in building brand relationships
Journal of Business Research, 2013Ursa Golob +2 more
exaly