Results 251 to 260 of about 106,031 (265)

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly  

Brand values versus brand personality

2016
openaire   +1 more source

Determinants and outcomes of brand hate

Journal of Product and Brand Management, 2017
Marc Fetscherin, Sabrina Hegner
exaly  

The Quest for Brand Value

2006
Luiz Gustavo Mauro Cardoso, Laruccia, Mauro Maia   +1 more
openaire   +1 more source

Attendee-based brand equity

Tourism Management, 2008
Jinsoo Lee, Ki-Joon Back
exaly  

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Arun Sharma
exaly  

Brand Relationships and the Value of Branded Businesses

2018
openaire   +1 more source

Brand passion: Antecedents and consequences

Journal of Business Research, 2013
Pierre Valette-Florence
exaly  

Value of the brand

openaire   +1 more source

The value of brands to shareholders

The Business & Management Collection, 2010
openaire   +1 more source