Results 241 to 250 of about 106,031 (265)

Brand values and brand choice

2016
openaire   +1 more source

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Ceridwyn KING, Kevin Kam Fung So, Fang Meng   +2 more
exaly  

Brand Value

2015
openaire   +1 more source

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Ursa Golob, Klement Podnar, Urška Tuškej   +2 more
exaly  

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat   +1 more
exaly  

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Brand Value

2016
openaire   +1 more source

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

International Journal of Hospitality Management, 2015
Timothy J Lee, Bang Nguyen
exaly  

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Journal of Consumer Research, 2019
Joandrea Hoegg, Mansur Khamitov
exaly  

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

Journal of Brand Management, 2014
B Ramaseshan
exaly