Results 231 to 240 of about 106,031 (265)

Adding Brand Value

1994
At Grand Metropolitan we believe our brands to be our most valuable assets. Our businesses in foods, drinks and retailing are all about consumer brands. We use brands to add value to our food and drink products and to our retail outlets, encouraging consumer loyalty and confidence.
openaire   +1 more source

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang, Jinkyung Jenny Kim, Ja Young Choe   +2 more
exaly  

Brand Love

Journal of Marketing, 2012
Aaron Ahuvia, Richard Bagozzi, Rajeev Batra   +2 more
exaly  

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Chenting Su
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S Coelho, Zelia Raposo Santos   +2 more
exaly  

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Vishag Badrinarayanan, Enrique P Becerra   +1 more
exaly  

Brand Equity and Brand Value

2015
openaire   +1 more source

Brand relationships through brand reputation and brand tribalism

Journal of Business Research, 2009
Cleopatra Veloutsou
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly