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Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth. [PDF]

Behav Sci (Basel)
Janbout L, Çaglar D, Bayram P.
europepmc   +1 more source

Generic vs. brand-name pramipexole: effectiveness, safety, and cost comparison in a multicenter retrospective cohort study. [PDF]

Front Aging Neurosci
Wang K, Xing X, Wang Z, Zhang X, Li J, Zhu Y, Guo H, Yu C, Zhang L, Dong X.   +9 more
europepmc   +1 more source

Impact of bacterial exposure on the mechanical behavior of nickel-titanium open-coil springs. [PDF]

Biomater Investig Dent
Muñóz DPH, Balseca MA, Zapata MEV, Freitas KMS, Tualombo SWT.   +4 more
europepmc   +1 more source

Patient Out-of-Pocket Spending on Generic and Brand-Name Prescription Drugs.

JAMA Netw Open
Cai CL, Kesselheim AS, Rome BN.
europepmc   +1 more source

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Chasing brand value: Fully leveraging brand equity to maximise brand value

Journal of Brand Management, 2008
Both researchers and practitioners seek to understand how to leverage brand equity to create value. Adopting ‘the theoretical separation of brand equity and brand value’ framework originally proposed in the Journal of Brand Management by Raggio and Leone, this conceptual paper looks more closely at the brand value construct and the implications of the ...
Randle D Raggio, Robert P Leone
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Assessing the value of brands

Long Range Planning, 1990
In 1984 News Group, the Australian flagship company of Rupert Murdoch’s world-wide publishing empire included a valuation for ‘publishing titles’ in its balance sheet. Murdoch did this because the ‘goodwill’ element of publishing acquisitions — the difference between the value of the net assets and the price paid — can be enormous and, being an ...
openaire   +1 more source