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2018
Abstract This chapter presents a short overview of core branding values and provides a description of how to capture them in a business-to-business (B2B) context. However, the reader should keep in mind that the value of branding is a broad term consisting of different aspects, which makes it challenging to capture and present them ...
Wilhelmina Sirén +2 more
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Abstract This chapter presents a short overview of core branding values and provides a description of how to capture them in a business-to-business (B2B) context. However, the reader should keep in mind that the value of branding is a broad term consisting of different aspects, which makes it challenging to capture and present them ...
Wilhelmina Sirén +2 more
openaire +1 more source
2012
As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. In order to achieve knowledge in this, known research in
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As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. In order to achieve knowledge in this, known research in
openaire +1 more source
The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
2014Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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2010
The value creation of brands lies in their impact on customer purchase decisions. The manifestation of brand value is the economic value that can be derived from current and future purchases of the brand’s products and services. In order to maximize the value generation of a brand it is important to understand the flow from the brand to its impact on ...
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The value creation of brands lies in their impact on customer purchase decisions. The manifestation of brand value is the economic value that can be derived from current and future purchases of the brand’s products and services. In order to maximize the value generation of a brand it is important to understand the flow from the brand to its impact on ...
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2010
The importance of brands as corporate assets is now embraced by most leading companies around the world. Many CEOs are convinced that their brand or brands are key to the success of their business. The publicly available brand rankings most notably the “Best Global Brands” survey published annually in BusinessWeek have put the brand on the c-suite ...
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The importance of brands as corporate assets is now embraced by most leading companies around the world. Many CEOs are convinced that their brand or brands are key to the success of their business. The publicly available brand rankings most notably the “Best Global Brands” survey published annually in BusinessWeek have put the brand on the c-suite ...
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1994
At Grand Metropolitan we believe our brands to be our most valuable assets. Our businesses in foods, drinks and retailing are all about consumer brands. We use brands to add value to our food and drink products and to our retail outlets, encouraging consumer loyalty and confidence.
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At Grand Metropolitan we believe our brands to be our most valuable assets. Our businesses in foods, drinks and retailing are all about consumer brands. We use brands to add value to our food and drink products and to our retail outlets, encouraging consumer loyalty and confidence.
openaire +1 more source