Results 271 to 280 of about 6,189,808 (298)

Brand Equity and Brand Value

2015
openaire   +1 more source

Brand relationships through brand reputation and brand tribalism

Journal of Business Research, 2009
Cleopatra Veloutsou, Luiz Moutinho
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

Brand values and brand choice

2016
openaire   +1 more source

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Lia Zarantonello, Bernd Schmitt, Josko Brakus   +2 more
exaly  

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Vishag Badrinarayanan, Enrique Becerra
exaly  

Brand Value

2015
openaire   +1 more source

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Simon Hudson, Ceridwyn King, Kevin Kam Fung So   +2 more
exaly