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Quantifying customer sentiment for automobile brand perception analysis using machine learning on Twitter. [PDF]
Sci RepMathew SS +3 more
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
Journal of Product & Brand Management, 2023Purpose In response to the rise of socially conscious consumers, brands have been taking a strategic approach to corporate social responsibility (CSR) to drive brand equity. Nevertheless, merely engaging in CSR is not enough to have a positive impact on
Fernanda Muniz, Francisco Guzmán
semanticscholar +1 more source
Corporate environmentalism and brand value: A natural resource-based perspective
, 2021Given ever-increasing engagement of firms in corporate environmentalism over the past few decades, a multitude of studies investigated the antecedents and consequences of corporate environmentalism.
Mahabubur Rahman +2 more
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Where, When, and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study
Business & Society, 2021According to surveys of companies, branding is one of the main objectives of their corporate social responsibility (CSR). With advantageous data from Brand Finance, we address three contextual factors that may condition the relationship between CSR and ...
Shawn Pope, Jimi Kim
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, 2021
Corporate social responsibility (CSR) offers an important strategic tool for enhancing firms’ competitive advantage and legitimacy. With an application of stakeholder theory, this study considers how multiple dimensions of CSR might affect global brand ...
Hyun Gon Kim, Wootae Chun, Zhan Wang
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Corporate social responsibility (CSR) offers an important strategic tool for enhancing firms’ competitive advantage and legitimacy. With an application of stakeholder theory, this study considers how multiple dimensions of CSR might affect global brand ...
Hyun Gon Kim, Wootae Chun, Zhan Wang
semanticscholar +1 more source
Are Brand Value and Firm Value Related? An Empirical Examination
Global Business Review, 2021This study aims to explore the influence of brand value on firm performance and shareholder wealth creation. This study is based on the top 100 brands ranked by Interbrand. This research article analyses the impact of brand value on firm performance both
Rajesh Kumar +3 more
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Chasing brand value: Fully leveraging brand equity to maximise brand value
Journal of Brand Management, 2008Both researchers and practitioners seek to understand how to leverage brand equity to create value. Adopting ‘the theoretical separation of brand equity and brand value’ framework originally proposed in the Journal of Brand Management by Raggio and Leone, this conceptual paper looks more closely at the brand value construct and the implications of the ...
Randle D Raggio, Robert P Leone
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Long Range Planning, 1990
In 1984 News Group, the Australian flagship company of Rupert Murdoch’s world-wide publishing empire included a valuation for ‘publishing titles’ in its balance sheet. Murdoch did this because the ‘goodwill’ element of publishing acquisitions — the difference between the value of the net assets and the price paid — can be enormous and, being an ...
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In 1984 News Group, the Australian flagship company of Rupert Murdoch’s world-wide publishing empire included a valuation for ‘publishing titles’ in its balance sheet. Murdoch did this because the ‘goodwill’ element of publishing acquisitions — the difference between the value of the net assets and the price paid — can be enormous and, being an ...
openaire +1 more source