Results 291 to 300 of about 147,961 (311)

Brand Value

2015
openaire   +1 more source

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Ching-Hsuan Yeh, Yi-Shun Wang
exaly  

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Brand Value

2016
openaire   +1 more source

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Enrique P Becerra, Vishag Badrinarayanan   +1 more
exaly  

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Boonghee Yoo, Naveen Donthu, Sungho Lee   +2 more
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Kevin Kam Fung So, Ceridwyn KING, Fang Meng   +2 more
exaly  

The Quest for Brand Value

2006
Luiz Gustavo Mauro Cardoso, Laruccia, Mauro Maia   +1 more
openaire   +1 more source