Results 281 to 290 of about 147,961 (311)

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Bernd Schmitt, Lia Zarantonello
exaly  

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Qiyuan Zhang, Chenting Su   +2 more
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Klement Podnar
exaly  

Brand Equity and Brand Value

2015
openaire   +1 more source

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Pedro S Coelho, Paulo Rita, Zelia Raposo Santos   +2 more
exaly  

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

Brand values and brand choice

2016
openaire   +1 more source

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly