Results 281 to 290 of about 6,189,808 (298)

Brand Value

2016
openaire   +1 more source

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

The measurement and dimensionality of brand associations

Journal of Product and Brand Management, 2000
Charles William Lamb
exaly  

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Journal of Product and Brand Management, 2014
Isabel Buil, Elaine Wallace, Leslie de Chernatony   +2 more
exaly  

Brand Relationships and the Value of Branded Businesses

2018
openaire   +1 more source

Are brands forever? How brand knowledge and relationships affect current and future purchases

Journal of Product and Brand Management, 2006
Tobias Langner, Franz-Rudolf Esch
exaly  

Brand values versus brand personality

2016
openaire   +1 more source

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

European Journal of Marketing, 2012
Fang Liu, Dick Mizerski, Jianyao Li
exaly  

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat
exaly  

The Quest for Brand Value

2006
Luiz Gustavo Mauro Cardoso, Laruccia, Mauro Maia   +1 more
openaire   +1 more source