Results 311 to 320 of about 14,283,040 (352)

Brand value

Journal of Brand Management, 2006
openaire   +2 more sources

The Brand Value Chain

2010
The value creation of brands lies in their impact on customer purchase decisions. The manifestation of brand value is the economic value that can be derived from current and future purchases of the brand’s products and services. In order to maximize the value generation of a brand it is important to understand the flow from the brand to its impact on ...
openaire   +1 more source

Brand Love

Journal of Marketing, 2012
Rajeev Batra, Aaron Ahuvia, Richard P Bagozzi   +2 more
exaly  

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Lia Zarantonello
exaly  

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Chen-ting Su
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Urša Golob, Klement Podnar   +2 more
exaly  

Brand Equity and Brand Value

2015
openaire   +1 more source

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Pedro S Coelho, Paulo Rita, Zelia Raposo Santos   +2 more
exaly