Results 31 to 40 of about 534,714 (330)

Magnetic Dirac-harmonic maps

open access: yes, 2013
We study a functional, whose critical points couple Dirac-harmonic maps from surfaces with a two form. The critical points can be interpreted as coupling the prescribed mean curvature equation to spinor fields.
Branding, Volker
core   +2 more sources

Brands in international and multi‐platform expansion strategies: economic and management issues [PDF]

open access: yes, 2015
Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats.
A Esser   +28 more
core   +1 more source

PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN

open access: yesJournal of Management and Accounting, 2023
Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing ...
Lina Budiarti, Rena Feri Wijayanti
doaj   +1 more source

External perceptions of successful university brands [PDF]

open access: yes, 2008
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands
A Frost   +26 more
core   +2 more sources

ACADEMIC BRANDING: Individual and Institutional Perspectives

open access: yesJournal Communication Spectrum, 2016
Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically.
Bambang Sukma Wijaya
doaj   +1 more source

Nation branding: what is being branded? [PDF]

open access: yes, 2006
Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S.   +9 more
core   +1 more source

Sustainability preferences of luxury consumers: Is all that glitters green?

open access: yesFuture Business Journal
The topic of sustainability is becoming increasingly important in both business and academia. While extensive research exists on this topic in the general consumer segment, research in the luxury segment is still scarce.
Caroline Grauel   +2 more
doaj   +1 more source

Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success

open access: yesFrontiers in Psychology, 2019
There is a growing amount of attention being brought to personal branding as an effective career behavior, but little is known about the factors that predict personal branding behaviors and their outcomes.
Sergey Gorbatov   +2 more
doaj   +1 more source

Understanding brands, branding and brand equity [PDF]

open access: yesInteractive Marketing, 2003
Branding has become a top management priority which has necessitated that all members of an organisation have an understanding and appreciation of some branding basics. Towards that goal, this paper outlines some important principles of brands, branding and brand equity.
openaire   +1 more source

Evaluation of in vitro toxicity of common phytochemicals included in weight loss supplements using 1H NMR spectroscopy

open access: yesFEBS Open Bio, EarlyView.
We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies   +3 more
wiley   +1 more source

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