Results 31 to 40 of about 369,469 (283)

Brand and Branding

, 2020
A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya, McGee, John, Cooper, Cary L.   +2 more
openaire   +1 more source

Commentary on Watanabe and Takeda

Empirical Musicology Review
This is a commentary on Watanabe and Takeda's article, "Why do I like Schumann more than Chopin? A Physiological Analysis of Pianists' Affinities for Composers".
Urtė Cinelytė
doaj   +1 more source

Magnetic Dirac-harmonic maps

, 2013
We study a functional, whose critical points couple Dirac-harmonic maps from surfaces with a two form. The critical points can be interpreted as coupling the prescribed mean curvature equation to spinor fields.
Branding, Volker
core   +2 more sources

External perceptions of successful university brands [PDF]

, 2008
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands
A Frost, B Schubert, C Chapleo, C Daymon, C Jevons, C Veloutsou, Chris Chapleo, E Gummesson, F Maringe, G Hankinson, G Hankinson, J Hemsley-Brown, J Schilling, L De Chernatony, L De Chernatony, L De Chernatony, M Tremblay, MB Miles, MJ Louro, MRV Goodman, N Bulotaite, P Chisnall, P Doyle, P Temple, R Christy, R Opoku, S Hart   +26 more
core   +2 more sources

The Effect of Internal Branding on Employees’ Brand Supportive Attitudes, Job Satisfaction and Intention to Stay at University of Mohaghegh Ardabili [PDF]

پژوهش‌های مدیریت عمومی, 2017
The present study aims to examine the impacts of internal branding on supportive attitudes over the brand, job satisfaction and intention to stay among the employees of the University of Mohaghegh Ardabili in Iran. The research population consists of the
Bagher Asgarnezhad Nouri, Habib Ebrahimpour, Mohammad Feizi   +2 more
doaj   +1 more source

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? [PDF]

, 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency.
A Beerli Palacio, A Binsardi, A Bryman, A Lowrie, A Rankin Frost, A Waeraas, BJ Gray, C Chapleo, C Chapleo, C Chapleo, C Daymon, C Jevons, C Veloutsou, Chris Chapleo, D Bunzel, D Holt, E Gummesson, F Maringe, G Hankinson, H Rolfe, J Bakewell, J Hemsley-Brown, J Hemsley-Brown, J Schilling, KL Keller, L de Chernatony, L de Chernatony, L de Chernatony, M Brookes, M Klassen, M Tremblay, MB Miles, MRV Goodman, N Bulotaite, P Argenti, P Chisnall, P Gibbs, P Temple, R Christy, R Opoku, S Hoeffler, S Roper, TC Melewar, U Flick, Y McGivern   +44 more
core   +1 more source

ACADEMIC BRANDING: Individual and Institutional Perspectives

Journal Communication Spectrum, 2016
Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically.
Bambang Sukma Wijaya
doaj   +1 more source

Sustainability preferences of luxury consumers: Is all that glitters green?

Future Business Journal
The topic of sustainability is becoming increasingly important in both business and academia. While extensive research exists on this topic in the general consumer segment, research in the luxury segment is still scarce.
Caroline Grauel, Christoph Burmann, Michael Schade   +2 more
doaj   +1 more source

Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Studia Ekonomiczne i Regionalne, 2018
Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
doaj   +1 more source

Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success

Frontiers in Psychology, 2019
There is a growing amount of attention being brought to personal branding as an effective career behavior, but little is known about the factors that predict personal branding behaviors and their outcomes.
Sergey Gorbatov, Svetlana N. Khapova, Evgenia I. Lysova   +2 more
doaj   +1 more source