Results 321 to 330 of about 780,926 (363)

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +2 more sources

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources

Brands and branding

2022
Samuelson Appau, Kofi Poku
openaire   +1 more source

Chatbot e-service and customer satisfaction regarding luxury brands

Journal of Business Research, 2020
Eunju Ko, Sang Jin Kim
exaly  

Rethinking Brand Feminine Dimension: Brand Femininity or Brand Femininities?

2009
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity.
Darpy, Denis, Azar, Salim
openaire   +1 more source

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Journal of Business Research, 2021
Eunju Ko
exaly  

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

Brands/Branding

2006
openaire   +1 more source

Customer engagement with tourism social media brands

Tourism Management, 2017
Paul Harrigan, Uwana Evers, Morgan Miles
exaly  

Brands and branding

2018
Godfrey Baldacchino, Susie Khamis
openaire   +1 more source