Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]
, 2015 Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron +2 more
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Brands and the expansion of the sherry exports, 1920-1980 [PDF]
, 2006 This paper looks at the role of brands in the expansion of sherry exports into the UK during the 20th century. From 1920, the leading Spanish sherry firms (Domecq and González Byass) popularized their own brands through wide advertising campaigns and ...
Fernández, Eva
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The Effect of Private Brands on Business Performance in Retail [PDF]
In the length of time many new retail features were developed, as a part of the total value chain (from manufacturer to customer). One such feature is: the development of private brands (private-label merchandise, private-label brands, store brands ...
Radojko LUKIC
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Responses of Consumers to the Mandatory Disclosure of Information: Evidence from Natural Experiments in Japanese Inter-brand Cigarette Demands [PDF]
I estimated inter-brand cigarette demands with nicotine, tar content and policy event information in Japan during 1950-84. The demand for all brands increased but the demand for plain (non-filter) brands decreased due to the dissemination ofgA Note about
Junmin Wan
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Rana Plaza: Demands to brands [PDF]
, 2013 This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide.
Clean Clothes Campaign
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Adaptive Multidimensional Scaling: The Spatial Representation of Brand Consideration and Dissimilarity Judgments [PDF]
We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities.In AMDS, the judgment task is adapted to the individual respondent ...
Bijmolt, T.H.A. +2 more
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The prevention of potato volunteers in organic farming systems by using pigs. [PDF]
, 2006 In organic agriculture potato volunteers, presenting an important primary inoculum source for late Blight (Phytophthora infestans), are controlled by mechanical meth-ods. These may be partly replaced by ‘foraging’ livestock animals, such as cattle, sheep,
Bremer, E.G.H. +2 more
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NATION BRANDS AND TOURIST DESTINATIONS – AN EXPLORATORY ANALYSIS OF ROMANIA IN THE CONTEXT OF CENTRAL AND EASTERN EUROPE MARKETS [PDF]
Creation, development and employment of brands have recently become activities thattend to expand beyond the sphere of marketing communication of the organization and generatingsignificant effects over the results of marketing activities and overall ...
Calin Veghes, Virgil Balaure
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Some Patterns of Market Shares of Brands Within and Across Product Categories [PDF]
This paper: (i) reports an empirical regularity in the market shares of brands; (ii) presents a theoretical framework for understanding the observed regularity; (iii) adduces additional empirical consequences of the framework, which are some ...
Raaj Sah, Rajeev Kohli
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Expression of Concern: Predicting young Chinese consumers' intentions to purchase Western brands: Structural model analysis. [PDF]
PLoS OnePLOS One Editors.
europepmc +1 more source