Results 231 to 240 of about 6,689,861 (297)

Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis

Journal of Travel & Tourism Marketing, 2022
This study employed an attention-interest-desire-action (AIDA) model to explain viewers’ immediate purchase decision-making processes and continuous watching intentions within tourism live streaming.
Xingyang Lv, Rui Zhang, Yiran Su, Yang Yang   +3 more
semanticscholar   +1 more source

The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior

Journal of Retailing and Consumer Services, 2021
Based on the impulse purchase decision-making process, the stimulus-organism-response framework, and technology acceptance model, this study investigated the role of cognitive and affective responses in the relationship between internal and external ...
Salman Kimiagari, Neda Sharifi Asadi Malafe   +1 more
semanticscholar   +1 more source

“Oh, My God, Buy It!” Investigating Impulse Buying Behavior in Live Streaming Commerce

International journal of human computer interactions, 2022
The rapid popularity of live streaming promotes the emergence of a new business model known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live streaming easily leads to consumers’ impulse buying.
Xiaoping Zhang, Xusen Cheng, Xiaowen Huang   +2 more
semanticscholar   +1 more source

The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior

International journal of human computer interactions, 2022
With the rapid development of virtual reality (VR) hardware devices and virtual technologies, VR applications in retailing are increasingly becoming an inevitable trend of future shopping, particularly essential to the “metaverses” in the digitalization ...
J. Chen, Quang-An Ha, Minh Tam Vu
semanticscholar   +1 more source

Predictors of online buying behavior

Communications of the ACM, 1999
What personal characteristics predict whether or not people buy on the Net? Look for a "wired" lifestyle and time starvation, not demographics. Consumers worldwide can shop online 24 hours a day, seven days a week, 365 days a year. Some market sectors, including insurance, financial services, computer hardware and software, travel, books, music ...
Steven Bellman, Gerald L. Lohse, Eric J. Johnson   +2 more
openaire   +1 more source

Compulsive buying behavior

Journal of Consumer Marketing, 2003
Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption ...
Aviv Shoham, Maja Makovec Brenčič
openaire   +1 more source

Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

Journal of Vacation Marketing, 2022
Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations.
Taehyee Um, Namho Chung, Jason L. Stienmetz   +2 more
semanticscholar   +1 more source

Translating the impacts of social advertising on Muslim consumers buying behavior: the moderating role of brand image

Journal of Islamic Marketing, 2022
Purpose This study aims to examine the impact of social advertising (informative, entertainment, credibility, ease of use, privacy and contents) on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of ...
Fazal ur Rehman, A. Zeb
semanticscholar   +1 more source

An Analysis of Experimental Buying Behavior

Journal of the Academy of Marketing Science, 1978
Consumer innovators have been studied in depth by marketing analysts; however, these early buyers may not be a homogenous group with respect to purchase patterns. This research indicates that some early buyers are experimenters and that they can be distinguished from adopters of certain procery products in terms of shopping strategies, shopping ...
openaire   +1 more source

Framing a model for green buying behavior of Indian consumers: From the lenses of the theory of planned behavior

, 2021
The world faces continuous environmental degradation because of extreme industrialization, construction, and overexploitation of natural resources. This degradation has started to create consciousness and attitude towards pro-environmental buying and ...
Gupta Amit Kumar
semanticscholar   +1 more source