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Dress-Buying Behavior of Consumers
Journal of Marketing, 1958The objectives of this study were to explore the nature of consumer dress-buying behavior, and to develop hypotheses for future research. Three hypotheses are described: the narrowing process; the symbol-acceptance concept; and the critical-attribute phase.
John E. Jacobi, S. George Walters
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Fear of missing out and compulsive buying behavior: The moderating role of mindfulness
Journal of Retailing and Consumer Services, 2023Sajjad Hussain +4 more
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To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors
2016In this paper, we explore the role of derived personality traits from Twitter in determining consumer behaviors. We conduct comprehensive analysis on a large industry dataset containing 188,654 individual level purchasing records across over 100 product categories.
Zhe Liu 0002 +6 more
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Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction
Social Behavior and Personality: an international journal, 2015I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires.
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PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC CONFERENCE COMPETITIVENESS AND INNOVATION IN THE KNOWLEDGE ECONOMY
The foundation of marketing activity in the online environment cannot be achieved without the acknowledging of the importance of understanding consumer behavior by entrepreneurs and marketers. The significant way buyers decide on the purchase of products and services, by which factors they are influenced in the process of electronic interactions, what ...
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The foundation of marketing activity in the online environment cannot be achieved without the acknowledging of the importance of understanding consumer behavior by entrepreneurs and marketers. The significant way buyers decide on the purchase of products and services, by which factors they are influenced in the process of electronic interactions, what ...
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Industrial buying behavior in Brazil
Industrial Marketing Management, 1980Abstract Many firms in less developed countries (LDCs) make little use of available information when they are considering investing in new production technology. A very small number of alternative suppliers are generally considered and supplier evaluation is often perfunctory.
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The Influence of Instagram on Cosmetic Buying Behavior
2022 12th International Congress on Advanced Applied Informatics (IIAI-AAI), 2022Ayane Sato +3 more
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Organizational Buying Behavior [PDF]
The following sections are included:IntroductionLarge system and group choice modelsBargaining and negotiation modelsRelationship and network modelsLooking ...
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