Results 271 to 280 of about 7,023,252 (338)

Whimsical Behavior Towards Buying

open access: yesMarket Forces, 2017
doaj  

Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis

Journal of Travel & Tourism Marketing, 2022
This study employed an attention-interest-desire-action (AIDA) model to explain viewers’ immediate purchase decision-making processes and continuous watching intentions within tourism live streaming.
Xingyang Lv   +3 more
semanticscholar   +1 more source

What drives attitude, purchase intention and consumer buying behavior toward organic food? A self-determination theory and theory of planned behavior perspective

British Food Journal, 2022
PurposeThe current study aims to investigate the impact of various types of motivational factors on consumers' behavior regarding the purchase and consumption of organic food.
Yamna Khan, I. Hameed, Umair Akram
semanticscholar   +1 more source

The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior

Journal of Retailing and Consumer Services, 2021
Based on the impulse purchase decision-making process, the stimulus-organism-response framework, and technology acceptance model, this study investigated the role of cognitive and affective responses in the relationship between internal and external ...
Salman Kimiagari   +1 more
semanticscholar   +1 more source

“Oh, My God, Buy It!” Investigating Impulse Buying Behavior in Live Streaming Commerce

International journal of human computer interactions, 2022
The rapid popularity of live streaming promotes the emergence of a new business model known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live streaming easily leads to consumers’ impulse buying.
Xiaoping Zhang   +2 more
semanticscholar   +1 more source

The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior

International journal of human computer interactions, 2022
With the rapid development of virtual reality (VR) hardware devices and virtual technologies, VR applications in retailing are increasingly becoming an inevitable trend of future shopping, particularly essential to the “metaverses” in the digitalization ...
J. Chen, Quang-An Ha, Minh Tam Vu
semanticscholar   +1 more source

Compulsive buying behavior

Journal of Consumer Marketing, 2003
Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption ...
Aviv Shoham, Maja Makovec Brenčič
openaire   +1 more source

Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

Journal of Vacation Marketing, 2022
Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations.
Taehyee Um   +2 more
semanticscholar   +1 more source

Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective

International Journal of Emerging Markets, 2021
PurposeThis paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.Design/methodology/approachA self-administered questionnaire was distributed to 357 participants in Fiji, and structural equation ...
Gurmeet Singh   +5 more
semanticscholar   +1 more source

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