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A dual-process psychological model of impulse buying in digital commerce: evidence from livestream and marketplace contexts. [PDF]
Xilai Q +4 more
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Journal of Travel & Tourism Marketing, 2022
This study employed an attention-interest-desire-action (AIDA) model to explain viewers’ immediate purchase decision-making processes and continuous watching intentions within tourism live streaming.
Xingyang Lv +3 more
semanticscholar +1 more source
This study employed an attention-interest-desire-action (AIDA) model to explain viewers’ immediate purchase decision-making processes and continuous watching intentions within tourism live streaming.
Xingyang Lv +3 more
semanticscholar +1 more source
British Food Journal, 2022
PurposeThe current study aims to investigate the impact of various types of motivational factors on consumers' behavior regarding the purchase and consumption of organic food.
Yamna Khan, I. Hameed, Umair Akram
semanticscholar +1 more source
PurposeThe current study aims to investigate the impact of various types of motivational factors on consumers' behavior regarding the purchase and consumption of organic food.
Yamna Khan, I. Hameed, Umair Akram
semanticscholar +1 more source
Journal of Retailing and Consumer Services, 2021
Based on the impulse purchase decision-making process, the stimulus-organism-response framework, and technology acceptance model, this study investigated the role of cognitive and affective responses in the relationship between internal and external ...
Salman Kimiagari +1 more
semanticscholar +1 more source
Based on the impulse purchase decision-making process, the stimulus-organism-response framework, and technology acceptance model, this study investigated the role of cognitive and affective responses in the relationship between internal and external ...
Salman Kimiagari +1 more
semanticscholar +1 more source
“Oh, My God, Buy It!” Investigating Impulse Buying Behavior in Live Streaming Commerce
International journal of human computer interactions, 2022The rapid popularity of live streaming promotes the emergence of a new business model known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live streaming easily leads to consumers’ impulse buying.
Xiaoping Zhang +2 more
semanticscholar +1 more source
The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior
International journal of human computer interactions, 2022With the rapid development of virtual reality (VR) hardware devices and virtual technologies, VR applications in retailing are increasingly becoming an inevitable trend of future shopping, particularly essential to the “metaverses” in the digitalization ...
J. Chen, Quang-An Ha, Minh Tam Vu
semanticscholar +1 more source
Journal of Consumer Marketing, 2003
Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption ...
Aviv Shoham, Maja Makovec Brenčič
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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption ...
Aviv Shoham, Maja Makovec Brenčič
openaire +1 more source
Journal of Vacation Marketing, 2022
Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations.
Taehyee Um +2 more
semanticscholar +1 more source
Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations.
Taehyee Um +2 more
semanticscholar +1 more source
Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective
International Journal of Emerging Markets, 2021PurposeThis paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.Design/methodology/approachA self-administered questionnaire was distributed to 357 participants in Fiji, and structural equation ...
Gurmeet Singh +5 more
semanticscholar +1 more source

