Results 281 to 290 of about 7,023,252 (338)

Framing a model for green buying behavior of Indian consumers: From the lenses of the theory of planned behavior

, 2021
The world faces continuous environmental degradation because of extreme industrialization, construction, and overexploitation of natural resources. This degradation has started to create consciousness and attitude towards pro-environmental buying and ...
Gupta Amit Kumar
semanticscholar   +1 more source

Translating the impacts of social advertising on Muslim consumers buying behavior: the moderating role of brand image

Journal of Islamic Marketing, 2022
Purpose This study aims to examine the impact of social advertising (informative, entertainment, credibility, ease of use, privacy and contents) on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of ...
Fazal ur Rehman, A. Zeb
semanticscholar   +1 more source

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Journal of Global Fashion Marketing, 2022
Considering the climate issues, there is a need to investigate the various motivators and triggering factors influencing consumers’ green buying behaviors. The current study examines the influence of green brand knowledge and credibility on the consumers’
Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata, Muhammad Kamran Naqi Khan   +3 more
semanticscholar   +1 more source

Online Compulsive Buying Behavior

Proceedings of the 2018 1st International Conference on Internet and e-Business, 2018
Based on online shopping scenarios, this paper study the external and internal factors that cause consumers' compulsive buying behavior and its formation mechanism. Through a network survey, a total of 349 valid questionnaires were obtained, and the data were analyzed using SPSS version 21 and AMOS Graphics version 21.
Sheng Luo, Bin Gu, Xingbiao Wang, Zhaoquan Zhou   +3 more
openaire   +1 more source

Business Buying Behavior

2015
The objective of this chapter is to explain the decision-making process underlying organizational-buying behavior. Three main questions are addressed: Who is the buyer? What is the meaning of organizational-buying behavior? What are the main factors affecting organizational-buying behavior?
Fließ, Sabine, Johnston, Wesley, Sichtmann, Christina   +2 more
openaire   +2 more sources

Governmental Buying Behavior

2023
The authors investigate two key factors affecting buying behavior for governmental products and services, governance environmental factors and organizational factors influences. Public services are provided by governments beyond the birth and death of people.
openaire   +1 more source

Normative Influences on Impulsive Buying Behavior

Journal of Consumer Research, 1995
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship ...
Rook, Dennis W, Fisher, Robert J
openaire   +1 more source

Personality and Innovative Buying Behavior

The Journal of Psychology, 1974
Summary The California Psychological Inventory was administered to a group of 50 first adopters of community antenna television service and 48 late adopters. First adopters scored significantly higher on 10 of the 18 scales: Dominance, Capacity for Status, Sociability, Social Presence, Self-Acceptance, Sense of Well-Being, Tolerance, and three ...
openaire   +2 more sources

B2B Stationery Buying Behavior

2013
In today's market economy, B2B selling contributes largely to the company's total revenue. This also pertains for the sale of stationery items. It is consequently essential to know the purchasing process, the buying behavior and the decisive buying criteria when selling to business customers. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
Häfliger, Andrea, Stucki, Sabine
openaire   +1 more source

Consumer Complex Buying Behavior

SSRN Electronic Journal, 2013
Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans.
openaire   +1 more source