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Consumer Buying Behavior

International Scientific Journal of Engineering and Management
Abstract Consumer buying behavior encompasses the complex decision-making processes and actions involved when individuals select, purchase, use, and dispose of products and services. This research paper investigates the multifaceted nature of consumer buying behavior by examining the influence of psychological, cultural, social, personal, and economic ...
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An Analysis of Experimental Buying Behavior

Journal of the Academy of Marketing Science, 1978
Consumer innovators have been studied in depth by marketing analysts; however, these early buyers may not be a homogenous group with respect to purchase patterns. This research indicates that some early buyers are experimenters and that they can be distinguished from adopters of certain procery products in terms of shopping strategies, shopping ...
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Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction

Social Behavior and Personality: an international journal, 2015
I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires.
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Factors influencing consumer buying behavior

DIU Journal of Business and Entrepreneurship, 2018
Cosmetics also known as make-up kit are care stuffs used to enhance or maintain appearance or odor of the person’s body. In twenty first century the use of cosmetic is common phenomenon throughout the world. The purpose of this study is to investigate factors that have impact on consumer purchasing behavior of cosmetic products in Dhaka city ...
Showrav Dewan Golam Yazdani   +1 more
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‘Men Buy, Women Shop’: Gender Priorities Influencing Buying Behavior

Siddhant- A Journal of Decision Making, 2014
This research paper investigates the gender differences between men and women customers from the point of view of buying process. The significance of the subject compels the researcher of this paper to reduce it to some basic and outstanding concepts so as to give an understanding of whether gender plays a discriminating role in shopping behaviour or ...
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Industrial buying behavior in Brazil

Industrial Marketing Management, 1980
Abstract Many firms in less developed countries (LDCs) make little use of available information when they are considering investing in new production technology. A very small number of alternative suppliers are generally considered and supplier evaluation is often perfunctory.
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Organizational Buying Behavior

Journal of Marketing, 1973
Henry A. Sciullo   +2 more
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"CONSUMER BUYING BEHAVIOR TOWARDS LAPTOPS"

OBJECTIVE:This research paper aim is to find out that which factor affect consumer buyingbehavior while purchase of laptop and also know which brand of laptop consumer are most loyal.METHOD/ANALYSIS:This research is carried out in Fatehgarh Sahib area.
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