Results 201 to 210 of about 802,207 (248)
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Services Marketing Quarterly, 2001
Abstract In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question of whether the non-profit arts can afford not to participate in cause related marketing. Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social ...
Ruth Rentschler, Greg Wood
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Abstract In the changing climate of the 1990s there is a need for creativity in marketing and this leads to the question of whether the non-profit arts can afford not to participate in cause related marketing. Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social ...
Ruth Rentschler, Greg Wood
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Digital cause-related marketing campaigns
Journal of Indian Business Research, 2020Purpose With the rising concern for the planet and people dimensions of the triple-bottom-line, an increasing number of firms are using cause-related marketing (CRM) to create a win-win situation for all stakeholders. With growing internet and social media access the Indian consumer is being invited to participate in such campaigns through digital ...
Meenakshi Handa, Shruti Gupta
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Pricing Cause-Related Marketing Products
SSRN Electronic Journal, 2019The broad takeaway from the literature on cause-related marketing products, where firms donate to charities when consumers make a purchase, is that "warm glow" can increase demand. However, recent field results show that embedding donations increases demand only if the price of the product is high enough.
Paola Mallucci +2 more
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Online cause-related marketing
2018Online sales continue to grow fast throughout the world and companies have taken notice. They are investing to ensure that they don’t lose customers and one such way that they can do that is through cause-related marketing. Cause-related marketing uses ideas from various specialized areas such as the communication mix, corporate social responsibility ...
Silva, Susana C. +3 more
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Successful cause-related marketing
Strategic Direction, 2014Purpose – The purpose of this study is to highlight the importance of cause-related marketing (CRM) and explain the factors which influence the success of a CRM campaign. Design/methodology/approach – Provides a viewpoint article based on the author's experience ...
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Journal of Nonprofit & Public Sector Marketing, 1993
John H. Holmes, Christopher J. Kilbane
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John H. Holmes, Christopher J. Kilbane
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Cause-related Marketing goes 2.0
2008In den vergangenen Jahren hat die Zahl der angebotenen Marken und Produkte kontinuierlich uberproportional zugenommen. Doch nur wenige Marken schaffen es in das Awareness-Set der Verbraucher (vgl. Esch 2004, S. 27). Im Kampf um die begehrten Positionen in den KOpfen der Nachfrager uberfluten Unternehmen ihre Zielgruppen mit Marketingbotschaften (vgl ...
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Segmenting the audience of a cause-related marketing viral campaign
International Journal of Information Management, 2021Elísabet Mora +2 more
exaly
Cervical cancer prevention and control in women living with human immunodeficiency virus
Ca-A Cancer Journal for Clinicians, 2021Philip E Castle, Vikrant V Sahasrabuddhe
exaly