Results 211 to 220 of about 802,207 (248)

The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding

Journal of Retailing and Consumer Services, 2022
Ying-Feng Kuo, Cathy S Lin
exaly  

Cause-Related Marketing

2016
openaire   +2 more sources

Cause-Related Marketing

2005
openaire   +1 more source

Priming social media and framing cause-related marketing to promote sustainable hotel choice

Journal of Sustainable Tourism, 2020
Sarah Tanford, Minji Kim, Eun Joo Kim
exaly  

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
Ann D Mcneill
exaly  

Choice of Cause in Cause-Related Marketing

Journal of Marketing, 2012
Caglar Irmak, Satish Jayachandran
exaly  

Consumer response to retailer use of cause-related marketing: Is more fit better?

Journal of Retailing, 2007
Andrew T Norman
exaly  

Cause Related Marketing

2007
openaire   +1 more source

Cause Related Marketing

2015
openaire   +1 more source

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Journal of Marketing Research, 2012
Nicole Koschate-Fischer, Wayne D Hoyer
exaly