Results 241 to 250 of about 12,370,556 (282)

Consumer response to retailer use of cause-related marketing: Is more fit better?

Journal of Retailing, 2007
Andrew T Norman, Anthony D Miyazaki
exaly  

Cause-Related Marketing

2005
openaire   +1 more source

Cause-Related Marketing Research (1988–2016): An Academic Review and Classification

Journal of Nonprofit and Public Sector Marketing, 2020
Sujo Thomas, Sonal Kureshi
exaly  

The effect of fit and dominance in cause marketing communications

Journal of Business Research, 2009
Sridhar Samu, Wymer WW Jr
exaly  

On the Moral Value of Cause Related Marketing

Marketing ZFP, 2011
Balderjahn, Ingo (Prof. Dr.), Oloko, Shamsey (Prof. Dr.)   +1 more
openaire   +2 more sources

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, 2014
Jaakko Tapio Aspara, Xueming Luo, Zheng Fang   +2 more
exaly  

Cause Related Marketing

2007
openaire   +1 more source

Cause-Related Marketing

2018
openaire   +2 more sources

Can supporting a cause decrease donations and happiness? The cause marketing paradox†

Journal of Consumer Psychology, 2011
Aradhna Krishna
exaly  

Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis

Journal of Business Ethics, 2020
Nianqi Deng, Xuebing Dong, Yi Qian
exaly