Results 251 to 260 of about 12,370,556 (282)

Cause-Related Marketing

2004
openaire   +1 more source

Cause Related Marketing

2015
openaire   +1 more source

Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

International Review on Public and Nonprofit Marketing, 2019
Sanjay Dhir, Shiwangi Singh
exaly  

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Journal of Marketing Research, 2012
Nicole Koschate-Fischer, Wayne D Hoyer
exaly  

Cause-Related Marketing

2012
openaire   +1 more source

Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit

Journal of Marketing Communications, 2012
Silvia Sanz‐Blas, Rafael Currás-Pérez, Carla Ruiz Mafe   +2 more
exaly  

Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity

Journal of Business Research, 2019
Weichun Zhu, Hongwei He, Melody Manchi Chao   +2 more
exaly  

Cause-related marketing persuasion research: an integrated framework and directions for further research

International Journal of Advertising, 2019
Lars Bergkvist, Qiang Zhou
exaly  

A note on the role of cause type in cause-related marketing

Journal of Business Research, 2014
Diane R Edmondson, Barbara A Lafferty
exaly  

Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

Journal of Nonprofit and Public Sector Marketing, 2003
exaly