Results 261 to 270 of about 12,370,556 (282)

Cause-related marketing: More buck than bang?

Business Horizons, 2005
Cheryl Nakata
exaly  

The company‐cause‐customer fit decision in cause‐related marketing

Journal of Consumer Marketing, 2006
exaly  

A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions

Journal of Nonprofit and Public Sector Marketing, 2006
exaly  

Cause-Related Marketing

2008
openaire   +1 more source

Cause Related Marketing in the context of marketing

1999
openaire   +1 more source

Cause Related Marketing in the context of marketing

2007
openaire   +1 more source

Cause-related marketing

openaire   +1 more source

The future of Cause Related Marketing

2007
openaire   +1 more source

Cause-Related Marketing Campaign

2013
openaire   +1 more source

Cause related Marketing

2009
Balderjahn, Ingo (Prof. Dr.), Oloko, Shamsey   +1 more
openaire   +1 more source