Results 121 to 130 of about 86,086 (198)

The effectiveness of celebrity endorsement for print advertisements

open access: yes
The paper consists of two research projects. In the first research project, the matches between the products concerned and a number of celebrities were analysed.
Roozen, Irene
core  

Features of mHealth Apps for Tobacco Cessation Important to Black Adults: Discrete Choice Experiment. [PDF]

open access: yesJMIR Form Res
Enyioha C   +6 more
europepmc   +1 more source

The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

open access: yes
The paper reports an experiment that investigates the effect of celebrity endorsers with good or bad fit, an unknown endorser, and compares this to an endorser free control condition. The relative effectiveness of celebrity endorsement is investigated on
Irene Roozen, Christel Claeys
core  

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