User-Reported Issues With Mental Health Apps: Machine-Assisted Topic Analysis of Social Media Posts. [PDF]
Bolter J +2 more
europepmc +1 more source
The effectiveness of celebrity endorsement for print advertisements
The paper consists of two research projects. In the first research project, the matches between the products concerned and a number of celebrities were analysed.
Roozen, Irene
core
Features of mHealth Apps for Tobacco Cessation Important to Black Adults: Discrete Choice Experiment. [PDF]
Enyioha C +6 more
europepmc +1 more source
The Relative Effectiveness of Celebrity Endorsement for Print Advertisement
The paper reports an experiment that investigates the effect of celebrity endorsers with good or bad fit, an unknown endorser, and compares this to an endorser free control condition. The relative effectiveness of celebrity endorsement is investigated on
Irene Roozen, Christel Claeys
core
Survey data on consumer responses to social media-endorsed FMCG advertising in Vietnam. [PDF]
Pham TD, Le HTL, Nguyen HN.
europepmc +1 more source
Evaluating others' well-being: Survey experiment on fictional Japanese celebrities generated from wikipedia articles and ChatGPT. [PDF]
Saito T +5 more
europepmc +1 more source
Perceptions of Sports Betting and Promotions in the U.S.: Evidence from a Mixed-Methods Sentiment Analysis of YouTube Comments. [PDF]
Kim K, Park K, Yoon K, Kim Y.
europepmc +1 more source
The Trojan horse of off-label glucagon-like peptide-1 receptor agonist use: Protecting patients through responsible practice. [PDF]
Belančić A, Jelaković B.
europepmc +1 more source
Leveraging TikTok in Plastic Surgery: A Practical Framework for Patient Education, Professional Branding, and Ethical Use. [PDF]
Gupta S +6 more
europepmc +1 more source

