Results 171 to 180 of about 86,086 (198)
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2013
Celebrity endorsements are a popular B2C promotion strategy in the United Kingdom as well as internationally. For good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple: endorsements are a promising means to counter limitations of ...
Schimmelpfennig, Christian +1 more
openaire +2 more sources
Celebrity endorsements are a popular B2C promotion strategy in the United Kingdom as well as internationally. For good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple: endorsements are a promising means to counter limitations of ...
Schimmelpfennig, Christian +1 more
openaire +2 more sources
Celebrity endorsements in India
2017This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.
openaire +1 more source
Celebrity endorsements in destination marketing: A three country investigation
Tourism Management, 2021Subhadip Roy
exaly
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Journal of Business Research, 2021Himadri Roy Chaudhuri +2 more
exaly
Effectiveness of Celebrity Endorsers
Journal of Advertising Research, 1983Charles Atkin, Martin Block
openaire +1 more source
Celebrity endorsements: a literature review and research agenda
International Journal of Advertising, 2016Lars Bergkvist
exaly