Results 191 to 198 of about 86,086 (198)

Reconstructing Celebrity Endorsement

2023
openaire   +1 more source

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert van der Veen
exaly  

An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior

Computers in Human Behavior, 2013
Hsi-Peng Lu
exaly  

Celebrity Political Endorsement

Journal of Political Marketing, 2007
Henneberg, Stephan, S, C., Chen, Yi-Ling
openaire   +1 more source

Meaning transfer in celebrity endorsements: an explanation using metaphors

Journal of Marketing Communications, 2018
exaly  

The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding

2018
Reimann, Olivier, Wagner, Udo, Reisinger, Heribert   +2 more
openaire   +1 more source

Celebrity endorsement on Twitter

2013
openaire   +1 more source

Celebrity endorsers: a literature review investigating the effects of celebrity endorsement on the image of charities

2010
openaire   +1 more source