Results 181 to 190 of about 86,086 (198)

When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing

Journal of Retailing and Consumer Services, 2020
Shubin Yu, Yangjuan Hu
exaly  

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

Journal of Business Research, 2017
Laure AMBROISE, Noel ALBERT
exaly  

Celebrity Political Endorsement

Journal of Political Marketing, 2008
Stephan C. Henneberg, Yi-Ling Chen
openaire   +1 more source

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Australasian Marketing Journal, 2011
Jasmina Ilicic, Cynthia Webster
exaly  

Celebrity Endorsements

2017
openaire   +1 more source

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Journal of Marketing, 2018
Karen Page Winterich, Manish Gangwar, Rajdeep Grewal   +2 more
exaly  

THE CELEBRITY ENDORSEMENT

2018
openaire   +1 more source

2. The Celebrity Endorsement

2020
openaire   +1 more source