MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION
International Journal of Entrepreneurial Knowledge, 2023 This study aims to extend knowledge by linking celebrity endorsement to the adoption theory by examining the role of the media as a moderating factor. This adds value to the present knowledge of celebrity endorsement literature and further explains the ...
Jacob Odei Addo, Solomon Abekah Keelson
doaj +1 more source
Celebrity Endorsement Influence on Destination Image
Naše Gospodarstvo, 2022 Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors.
Marković Ivana +2 more
doaj +1 more source
Pemaknaan Konsumen Produk Skincare Ms.Glow Atas Peran Celebrity Endorsement Di Media Sosial Instagram (Studi pada Klinik “MS GLOW” Jl.Guntur No.8 Oro-oro Dowo, Klojen, Malang) [PDF]
, 2023 Beauty products have sprung up a lot, this of course makes the market share even tighter in competition, Ms. skincare products. Glow shows its existence in the competition. One of the ways beauty companies such as Ms.
Ma'rifah, Miftakhatul
core
Data on customer perceptions on the role of celebrity endorsement on brand preference
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
doaj +1 more source
Pengaruh Kredibilitas Endorser pada Niat Beli Konsumen dan Tingkat Kepercayaan pada Iklan [PDF]
, 2016 The use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to ...
Wardhana, D. Y. (Daniel)
core +3 more sources
Indonesian Journal of Business and Entrepreneurship, 2019 The use of celebrities as endorser for companies is becoming a popular way for endorsement. This study aims to identify any differences on the impact of celebrity’s credibility on attitudes towards endorsement (AAD), brand (AB) and purchase intention (PI)
Ragil Asma Saputra +2 more
doaj +1 more source
Sustainable Celebrity Endorsement Strategies: Long-term Impacts on Market Development Stages [PDF]
SHS Web of ConferencesCelebrity endorsement is the core strategy of brand marketing, and its sustainable design and implementation deeply affects the long-term trend of market development.
Zhang Ruotong
doaj +1 more source
“Yes, (s)he is pretty, but...” An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour [PDF]
, 2009 Objectives. Research on advertising efficiency states, that both the attractiveness of a model endorsing a product (Halliwell & Dittmar, 2004) as well as the extent of identification with this endorser (Felser, 2001) are relevant parameters of ...
Agthe, Maria +2 more
core +1 more source
An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
, 2015 This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
core
Bimetallic Nanoparticles as Cocatalysts for Photocatalytic Hydrogen Production
Advanced Functional Materials, EarlyView.Recent developments have introduced bimetallic nanoparticles as effective cocatalysts for photocatalytic systems. This review explores the rapidly expanding research on bimetallic cocatalysts for photocatalytic production of hydrogen, emphasizing the creation of carrier‐selective contacts, localized surface plasmon resonance effects, methodologies for ...
Yufen Chen +4 more
wiley +1 more source