Results 61 to 70 of about 32,864 (187)
The Lahore Journal of Business, 2017 Celebrity endorsement is widely used as an advertising technique. This study examines three dimensions of celebrity endorsement, including trustworthiness, expertise and attractiveness, as predictors of positive word of mouth by consumers.
Farida Saleem
doaj
Advanced Intelligent Systems, EarlyView.This study introduces a real‐time light detection and ranging‐camera fusion framework for vehicle detection and tracking. Using a Gaussian mixture model‐based association and improved affinity metrics, the method enhances tracking reliability in dynamic conditions.
Muhammad Adeel Altaf, Min Young Kim
wiley +1 more source
Celebrities in advertising: looking for congruence or for likability?. [PDF]
Celebrities used as endorsers in advertising are often very popular ones. However, from a cognitive point of view (and more academic one), congruence between brand and celebrity seems to be very important too. Based on affective and cognitive theories to
Fleck-Dousteyssier, Nathalie +2 more
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HUBUNGAN ANTARA CELEBRITY ENDORSER DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN PRODUK AXE DEODORANT PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA [PDF]
, 2016 ZUZEN MEDI CANDRA. The correlation between celebrity endorsement and product quality with purchase decision of the Axe deodorant on students of the Faculty of Economics at the State University of Jakarta. Skripsi.
Candra, Zuzen Medi
core
The celebrity entrepreneur on television: profile, politics and power [PDF]
, 2010 This article examines the rise of the ‘celebrity entrepreneur’ on television through the emergence of the ‘business entertainment format’ and considers the ways in which regular television exposure can be converted into political influence.
Bannatyne D. +36 more
core +1 more source
Feature Disentangling and Combination Implemented by Spin–Orbit Torque Magnetic Tunnel Junctions
Advanced Intelligent Systems, EarlyView.Spin–orbit torque magnetic tunnel junctions (SOT‐MTJs) enable efficient feature disentangling and integration in image data. A proposed algorithm leverages SOT‐MTJs as true random number generators to disentangle and recombine features in real time, with experimental validation on emoji and facial datasets.
Xiaohan Li +15 more
wiley +1 more source
Celebrity Endorsement and Purchase Intention of the Buyer in Clothing Sector
Fashion and Textiles Review, 2019 Companies are continually determined to increase and maintain clients by means of developing their brand reputation and image. Mainly, this calls for better celebrity endorser strategies with targeted markets.
Mohammed Majeed +2 more
doaj +1 more source
On the Prospects for African Philosophy in Australia
Australian Journal of Social Issues, EarlyView.ABSTRACT This paper grapples with the situation of people of African descent in Australia by working through the constitution of the body of academic philosophy in the country. It contends with the parochialism of the Australian philosophical community and the prospects for the cultivation of greater pluralism. Taking African philosophy as one possible
Bryan Mukandi
wiley +1 more source
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
BBR: Brazilian Business Review, 2015 Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers.
Leonardo Aureliano-Silva +3 more
doaj
Journal of Management Small and Medium Enterprises (SME's)This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored.
Shanzara Khan, Satesh Sookhai
doaj +1 more source