Strategi Pengembangan Daya Tarik Kota Lasem Sebagai Kota Batik-Kopi
This article explores about the tourism potency of Lasem city, a district located in Rembang Regency, Central Java. Data are collected from information circulating on the internet, some testimonials from blogs, and also observations from researchers ...
Tangguh Okta Wibowo
doaj +1 more source
Branding the Games: Commercialism and the Olympic City [PDF]
This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
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Peran Strategi City Branding Kota Batu Dalam Trend Peningkatan Kunjungan Wisatawan Mancanegara (Studi Pada Dinas Pariwisata Dan Kebudayaan Kota Batu) [PDF]
This study aimed to describe the implementation and impact of city branding strategy Batu City towards increasing trend of tourist arrivals in the Batu City. This type of research is qualitative research to describe and analyze the implementation of city
Intyaswono, S. (Stephen) +2 more
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Role of UNSIKA in Building City Branding in Karawang Regency [PDF]
Seeing the steps of city branding that has been done, in general, seems more severe to the development of tourism destinations, especially attract tourists.
Ramadhan, F. (Fajar) +1 more
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The Development and Change in City Branding: A Content Analysis of the Literature [PDF]
The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities.
Akturan, Ulun, Oguztimur, Senay
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IMPLEMENTASI VERNAKULAR PADA CUSTOM TYPEFACE SEBAGAI MEDIA PENDUKUNG CITY BRANDING KOTA MALANG
Abstrak Pemerintah Kota Malang telah mencanangkan cita-citanya menjadi salah satu Kota Kreatif Dunia pada tahun 2025 nanti. Sebagai upaya mendukung cita-cita tersebut, strategi city branding dalam bentuk identitas visual khususnya tipografi, menjadi ...
Dimas Fakhruddin +1 more
doaj +1 more source
City marketing to city branding: A novel practice in Zimbabwe destination branding. [PDF]
This study was based on understanding the concept of city marketing as a driver towards the achievement of effective city brands. The main aim was to develop a new destination branding perspective that originates from city branding. The study employed a
Dr Farai Chigora +1 more
doaj
Model City Branding Melalui Revitalisasi Sungai Cikapundung
This study aims to construct the city branding model through the revitalization of the Cikapundung River. It is a qualitative case study research formulated by contruction paradigm.
Iis Saidah, Agustin Rozalena
doaj +1 more source
The role of destination management in mediating the determinants of CyberjayaTourism image branding
The purpose of this research is to provide Butler’s tourism lifecycle model and destination management role for tourism image branding which is a missing feature in recent destination management research.
Mehtab Alam +2 more
doaj +1 more source
Strategi Pencitraan Kota (City Branding) Berbasis Kearifan Lokal (Studi Kasus di Kota Solo, Jawa Tengah dan Kabupaten Badung, Bali) [PDF]
This article is the first result of fundamental grant research about city branding and local wisdom whichhas conduct for two years in the district of Solo and Badung.
Widodo, B. (Bambang)
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