Results 51 to 60 of about 142,081 (153)
Proses City Branding YOGYAKARTA (Studi Kualitatif pada Merek "Jogja Istimewa" [PDF]
, 2015 VI/Februari 2013 CEO\u27s for Cities. (2006). Branding Your City. Chicago, Hamburg, Houston, London, New York, San Fransisco, Tokyo and Zurich: Prophet. Ikbar, Yanuar. (2012). Metode Penelitian Sosial Kualitatif: Panduan Membuat Tugas Akhir/Karya Ilmiah.
Kurniawan, L. (Luthfi)
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TALES OF CITIES: CITY BRANDING THROUGH STORYTELLING
Journal of Global Strategic Management, 2016 As an intriguing concept, storytelling has attracted many researchers from a variety of disciplines. However, a specific context of storytelling approach, city branding through storytelling has rarely been reported in the literature. In this study, we show how cities can regard storytelling as a strategic branding tool and investigate how authorities ...
Ayar, Hayat +3 more
openaire +2 more sources
Bollettino della Società Geografica Italiana, 2021 The purpose of the article was to analyze the standardized city branding process that since 2014 has restructured the public space of Bologna and redefined the emotional territory of its citizens through the active remodeling or branding of urban policies.
openaire +4 more sources
Brand positioning of Kota Bharu as Islamic city / Hasnina Hassan, Ghazali Ahmad and Roslizawati Che Aziz [PDF]
, 2017 Over the last 30 years, place marketing has become an increasingly mutual strategy for entrepreneurial cities, regions and countries seeking to gain advantage in a competitive environment. Competition between places is global.
Ahmad, Ghazali +2 more
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Strengthening the city’s reputation in the age of cities: an insight in the city branding theory
City, Territory and Architecture, 2019 City brand is a valuable asset that improves the competitive advantage of the city in the globalisation era. Relying on uniqueness and utilising various methods, cities endeavour to promote their reputation and sustainability level by attracting the ...
Ahmadreza Shirvani Dastgerdi +1 more
doaj +1 more source
Penciptaan City Branding melalui Maskot sebagai Upaya Mempromosikan Kabupaten Lumajang [PDF]
, 2015 Various fields looked brand from their respective perspectives, including business and finance, marketing, advertising, sales, promotion, public relation, communication, graphic design, semiotics, psychology, statistics, anthropology, sociology, and ...
Fianto, A. Y. (Achmad) +2 more
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Strategies for branding the city of Gaborone as a tourist destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably varying reasons.
Mr L Sigwele +2 more
doaj
Do universities have successful brands? [PDF]
, 2005 Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations.
Chapleo, Chris
core +1 more source
Jurnal Bina Praja, 2023 Penelitian ini bertujuan untuk menemukan dan memaparkan citra daerah yang ditampilkan melalui elemen-elemen visual yang terdapat dalam logo Kendal handal. City branding menjadi salah satu fenomena abad 21 yang merupakan upaya strategis bagi daerah untuk meningkatkan daya saing dalam kompetisi global.
Dwi Ismiati, Anung Rachman
openaire +1 more source
Pengaruh City Branding “Shining Batu” Terhadap City Image Dan Keputusan Berkunjung Wisatawan Ke Kota Batu Tahun 2014 [PDF]
, 2014 This research aims to: investigate the influence of city branding on city image; investigate the influence of city branding on decision to visit; and investigate the influence of ity image on decision to visit.
Wandari, L. A. (Lita)
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