Results 61 to 70 of about 142,081 (153)
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands [PDF]
, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Hereźniak, Marta
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Tinjauan Literatur: Peran Bangunan Ikonik dalam Strategi City Branding
Jurnal Pembangunan Wilayah dan KotaPenelitian ini mengeksplorasi peran bangunan ikonik dalam meningkatkan daya tarik dan daya saing kota di tengah ketidakstabilan ekonomi global sebagai dampak pandemi Covid-19 melalui strategi city branding.
Marinda Noor Fajrina Noviana Putri +1 more
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Deconstructing Indonesian film for Semarang’s city branding as a cinematic city
Masyarakat, Kebudayaan dan Politik, 2018 The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana +2 more
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Islamic Identity Versus City/place Branding [PDF]
, 2012 Is a brand a product, a service, or a company? Is it a logo, a marketing strategy or an attitude? As globalization intensifies, places increasingly compete with other places for attention, influence, markets, investments, businesses, visitors, residents,
Mandour, M. A. (M)
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Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
SHS Web of Conferences, 2018 The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina +3 more
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Thinking culturally about place [PDF]
, 2007 This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning.
Bianchini, F, Ghilardi, L
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Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns
Современная наука и инновацииThe city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
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, 2005 #### Contents The inaugural issue of RSM Outlook from autumn 2005 includes the opening of the new T-building, and how RSM celebrated its 35th birthday with a wine-tasting session.
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What defines “successful” university brands? [PDF]
, 2010 Purpose. Branding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities.
Chapleo, Chris
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Branding so Good: from Jeppestown to Maboneng Precinct [PDF]
, 2019 Cities globally, have long felt the necessity to distinguish themselves from each other, to proclaim their eccentricity in a quest for various economic, political or socio-psychological objectives.
Gumbo, Trynos, Letlape, Bonolo Helen
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