Results 111 to 120 of about 10,582 (303)
City identity in tourist intention: mediating role of city branding and tourism city value resonance
Cogent Business & ManagementThe historical value of destination has the power to enliven tourist experience. In the digital age, a wide range of media channels convey authentic site content to attract travelers.
Ramadania Ramadania +5 more
doaj +1 more source
Exploring place experiences and AI-generated logos for Nordic city branding [Elektronisk resurs]
, 2023 This research consists of two core aspects aimed at enriching the effectiveness of place branding strategies. The first segment highlights the significance of place experiences in shaping compelling place brands.
Taecharungroj, Viriya, +1 more
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Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the impact of independent female directors (IFDs) on green innovation (GI) among Chinese‐listed firms from 2008 to 2023. Additionally, we investigate the moderating effects of ownership structure and market competition on the relationship between IFD and GI.
Muhammad Usman +4 more
wiley +1 more source
Crafting urban identities: Local cuisine and city branding in Indonesia and Myanmar
Background: This comparative study examines the significant role of local cuisine in shaping urban identities and enhancing city branding in Indonesia and Myanmar.
Apriliani, Fadila Dwi +2 more
core +1 more source
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
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Business Strategy and the Environment, EarlyView.ABSTRACT The global manufacturing sector has increasingly adopted circular economy (CE) practices to address sustainability challenges and improve operational efficiency. This study explores the impact of five CE practices—reduce, reuse, remanufacture, recycle, and recover—on key operational performance dimensions: quality, speed, dependability ...
Jose Arturo Garza‐Reyes +5 more
wiley +1 more source
City Branding as a Tool for Urban Regeneration: Towards a Theoretical Framework
This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city.
Pilenska, Viktorija
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Corporate Decarbonization via Technology and Management
Business Strategy and the Environment, EarlyView.ABSTRACT This study provides a comprehensive overview of key findings on decarbonization, advanced technologies, and management strategies, highlighting emerging themes shaping the field. Advanced technologies enhance carbon reduction through efficiency, real‐time monitoring, and optimizing resource optimization.
Heidy Montero‐Teran +2 more
wiley +1 more source
Sistematização da aplicação do brand dna process no design de marca de cidades criativas: caso Projeto Rota da Inovação [PDF]
, 2015 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2015.Por sua capacidade de fortalecimento de diversos setores econômicos da cidade,
Tarachucky, Laryssa
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