Results 251 to 260 of about 505,493 (302)

Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value

2013 10th International Conference on Service Systems and Service Management, 2013
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model.
Jinsong Huang, Chenyang Zhou, Weiwei Han
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Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage

Academy of Management Proceedings, 2017
This paper contributes to prior research on firm positioning by bringing in demand-side factors.
Abolfathi, Niloofar, Williams, Charles
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Planning for competitive customer value

The TQM Journal, 2013
PurposeGood quality planning methodologies were developed in the last decades of the twentieth century that are still widely used. But competition is getting harsher and harsher and the search for more effective approaches to planning for competitive customer value can never stop. The purpose of this paper is to offer an alternative method for planning
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Gaining competitive advantage through customer value oriented management

Journal of Consumer Marketing, 2001
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption.
Huber, Frank, Herrmann, Andreas, Morgan, Robert E.   +2 more
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Customer value and customer loyalty: Is competition a missing link?

Journal of Retailing and Consumer Services, 2015
This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes ...
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Customer Lifetime Value in a Model of Dynamic Competition

SSRN Electronic Journal, 2014
We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
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The Study of the Competition-oriented Customer Value Measurement

2006 International Conference on Management Science and Engineering, 2006
This paper first puts forward that the measurement of customer value needs the selection and confirmative application of the existing methods. Then on the basis of positive study, the paper concludes that the consumers have two factors towards the automobile products value property and finds out that it is obvious that the consumers have higher ...
Zhang Ming-li, Wang Chun-xia, Gao He
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Costco Garnering Competitive Advantage through Maximising Customer Life Time Value

The Management Accountant Journal, 2023
Costco Wholesale Corporation (Costco) is a membership warehouse club envisioned to bring to its members merchandise of assured quality and reputed brands at best possible prices. The market capitalisation of the company is reported to be US$ 215 Billion as per NASDAQ. The business model of Costco is unique and exclusive.
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Customer value: The next source for competitive advantage

Journal of the Academy of Marketing Science, 1997
Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and ...
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Analyzing A Product’s Competitiveness Based On The Customer’s Value

Restaurant Business, 2019
Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment.
null Tinik Sugiati, null Dian Masita Dewi, null Maya Sari Dewi   +2 more
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