Results 21 to 30 of about 2,987 (254)
Improving Temporal Consistency of Preferences: The Influence of Mental Construal
Majority of the current literature on mental construal has focused on effects of varying construal levels on preference shifts whereas this research investigates the influence of mental construal on the change of preference consistency over time ...
Asli Elif Aydin
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Orderliness/Disorderliness Is Mentally Associated With Construal Level and Psychological Distance
People are innately capable of exploring and detecting orderliness and of attempting to make the world in which they live more orderly rather than more disorderly.
Kaiyun Li +8 more
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Cause-related marketing (CRM) skepticism significantly affects consumers’ attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism.
Mikyeung Bae
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Drawing on the theory of cognitive-affective processing system and that of construal level, we propose a moderated mediation model illustrating the relationship among abusive supervision, shame, construal level, and work withdrawal.
Riguang Gao, Bo Liu, Bo Liu
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While increasing the organizational identification of employees has been described as the ultimate goal of internal marketing and internal branding, one of its most common practices is to communicate organizational values both internally and externally ...
Dennis Herhausen +2 more
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Exploring Algorithm Aversion Through Construal Level Theory
European Conference on Information Systems; Morocco; 2021-06 ...
Kirshner, Sam +2 more
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Solving dissociative group effects using construal level theory [PDF]
Purpose Consumers usually respond favourably to ingroups but negatively to dissociative groups and products linked to dissociative groups, termed the dissociative group effect. Despite important implications for branding, advertising and celebrity endorsement, little is known about how to attenuate the effect.
Miriam McGowan +2 more
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Many campaigns targeting pro-environmental behavior combine multiple approaches without properly understanding how these different approaches interact. Here we study the effect of such combinations.
Anouk M Griffioen +2 more
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IntroductionWork efficiency can be enhanced through effective communication among organizational members. According to construal level theory and ego-depletion theory, leader–subordinate construal unfit can complicate communication, deplete subordinates'
Haoguang Xu +4 more
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With the development of mobile Internet technology, firms need to complete the entire process of consumer targeting, ad content generation, and ad display in a very short time window.
Tong Liu, Zhengdong Yu
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