Results 121 to 130 of about 2,788,848 (290)
Consumer-brand engagement through website stimuli
, 2017 Previous studies concerning consumer engagement have been dedicated to conceptualize the construct and proposing scales to measure it (Van Doorn et al. 2010; Bolton 2011; Bijmolt et al. 2010; Brodie et al. 2011; Hollebeek et al. 2014). Yet, further research has been suggested in those studies regarding antecedents and outcomes of online consumer ...
Bilro, R. G., Loureiro, S. M. C.
openaire +2 more sources
Advanced Science, EarlyView.A flexible pressure sensor with triple‐gradient design of conductivity, modulus, and dimension in binary micro‐dome pixels is proposed. Based on precisely‐designed CNT/PDMS matrix, the device exhibits a linear sensitivity of 974.1 kPa−1 across range up to 1.8 MPa (R2 > 0.99), offering an effective strategy for potential applications in healthcare ...
Yifan Liu +9 more
wiley +1 more source
Management Analysis JournalThis study investigates the indirect effect of social media marketing (SMM) on brand loyalty through the mediating roles of consumer brand engagement, brand trust, brand experience, and brand equity within Indonesia’s e-commerce industry.
Ripaldi Krisnanta Hidayat, Kurniawati
doaj +1 more source
Probing Electrocatalyst Design for Product Selectivity in CO2 Reduction
Advanced Science, EarlyView.Selective CO2 electroreduction is controlled by catalyst structure, dynamic surface reconstruction, adsorbate interactions, and reaction microenvironment. This review summarizes Cu‐ and non‐Cu‐based catalysts, single‐atom and molecular systems, degradation pathways, and operando/computational strategies for steering CO2RR toward hydrocarbons ...
Suvodeep Sen +5 more
wiley +1 more source
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
, 2018 The interactive nature of social networking sites contributes to reinforce engagement between consumers and brands in terms of co-creation of shared values.
Graffigna, Guendalina, Brivio, Eleonora
core +1 more source
Advanced Science, EarlyView.Plant‐based nanomaterials derived from alfalfa serve as dual‐function catalysts, coupling photodegradation and phytoremediation to degrade polyethylene under UV‐A light and in soil. The nanomaterials work synergistically with alfalfa and soil microbes, achieving efficient plastic breakdown without trophic transfer.
Haoran Liu +4 more
wiley +1 more source
Consumer Brand Engagement: Role Of Gamification [PDF]
, 2015 Gamification became a new attractive way to strengthen relations with consumers for companies and brands. Despite gamification is new and not clearly described phenomena companies apply different gamification techniques aiming to enhance consumers brand ...
Vitkauskaitė, Elena, Gatautis, Rimantas
core
Behavioral SciencesThe shift toward new media has brought changes to market participants. New media literacy has emerged as a necessary competency for consumers, and brand engagement has become a key goal of brand communication.
Changi Song, Eunho Kim
doaj +1 more source
Single‐Step Electrochemical Aptasensor for Melatonin Detection in Unprocessed Plasma
Advanced Science, EarlyView.Melatonin is a well‐known biomarker with significant potential for clinical use in diagnosing circadian rhythm sleep disorders (CRSDs) and monitoring patients with documented circadian clock disruption. An electrochemical aptamer‐based biosensor (E‐aptasensor), employing an optimized population of melatonin aptamers, has been proposed as a solution for
Hamed Shieh +6 more
wiley +1 more source
Jurnal Studi Manajemen OrganisasiThe purchasing behaviors of consumers are profoundly influenced by the widespread availability of digital technologies and internet connectivity. In pursuit of exceptional products and services, consumers are increasingly prioritizing favorable and ...
Diana Rose Kudadiri +1 more
doaj +1 more source