Results 101 to 110 of about 30,746 (309)
Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
core
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
, 2018 The interactive nature of social networking sites contributes to reinforce engagement between consumers and brands in terms of co-creation of shared values.
Graffigna, Guendalina, Brivio, Eleonora
core +1 more source
The effect of social media communication on consumer perceptions of brands [PDF]
, 2013 Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Dabrowski, D +6 more
core +1 more source
Grounding Large Language Models for Robot Task Planning Using Closed‐Loop State Feedback
Advanced Robotics Research, EarlyView.BrainBody‐Large Language Model (LLM) introduces a hierarchical, feedback‐driven planning framework where two LLMs coordinate high‐level reasoning and low‐level control for robotic tasks. By grounding decisions in real‐time state feedback, it reduces hallucinations and improves task reliability.
Vineet Bhat +4 more
wiley +1 more source
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core
An Integrative Model of Consumer Brand Engagement in Social Media
, 2020 Objective: The objective of this research was to propose an integrative model of consumer brand engagement in social media, with its antecedents and consequents, analyzing how engagement, together with positive online word of mouth, affect the purchase intention of the consumers in these environments.
Rebouças Nery, Maria Martins +3 more
openaire +2 more sources
Advanced Robotics Research, EarlyView.Pak Biawak, a necrobot, embodies an unusual fusion of biology and robotics. Designed to repurpose natural structures after death, it challenges conventional boundaries between nature and engineering. Its movements are precise yet unsettling, raising questions about sustainability, ethics, and the untapped potential of biointegrated machines.
Leo Foulds +2 more
wiley +1 more source
Waveguide Photoactuators: Materials, Fabrication, and Applications
Advanced Robotics Research, EarlyView.Waveguide photoactuators convert guided light into mechanical motion. Their tethered‐flexible design enables minimally invasive surgery and confined‐space robotics. This review aims to guide materials selection, device design, and system integration, accelerating the transition of waveguide photoactuators from laboratory prototypes to versatile ...
Minjie Xi +4 more
wiley +1 more source
Advanced Robotics Research, EarlyView.Automated poultry processing lines still rely on humans to lift slippery, easily bruised carcasses onto a shackle conveyor. Deformability, anatomical variance, and hygiene rules make conventional suction and scripted motions unreliable. We present ChicGrasp, an end‐to‐end hardware‐software co‐designed imitation learning framework, to offer a ...
Amirreza Davar +8 more
wiley +1 more source
Heritage and Sustainable DevelopmentThe global food and beverage sector faces mounting pressure to balance economic growth with sustainable development goals, as consumer awareness of environmental and social responsibility continues to rise.
Audisty Prana Hardayu +2 more
doaj +1 more source