Results 81 to 90 of about 2,788,848 (290)
The influence of Snapchat characteristics on brand love: the moderating role of consumer engagement
Objective of the study: Ephemeral social media platforms such as Snapchat, characterized by short-lived visual content, have gained prominence in brand communication strategies due to their ability to deliver interactive and sensory-rich experiences ...
Marco Gangitano +2 more
core +1 more source
Social media marketing impact on Gen Z's brand engagement, awareness and image
Manajemen dan BisnisThe research aims to advance our understanding of the realm of social media marketing and how these dynamics influence consumers' engagement with brands and subsequently shape brand awareness and brand image.
I Gede Wahyu Artha Kusuma +3 more
doaj +1 more source
The Impact of gamification on consumer brand engagement
, 2016 The research purpose of the paper is to define the gamification impact on consumer brand engagement. Gamification concept refers to the use of game elements in non-game contexts. Based on the literature review, the gamification is analysed through gamification pyramid approach.
Gatautis, Rimantas +4 more
openaire +1 more source
Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement [PDF]
The Korean Journal of Franchise Management, 2020 Byung-Kwan CHO, Hyang-Sook SHIN
openaire +1 more source
Advanced Robotics Research, EarlyView.A codesign multiobjective optimization framework was developed to enhance the morphology and controller of a snake‐like robot driven by artificial muscles. It improved planar locomotion, agility, and power efficiency. The approach optimized link geometry and controller gains, revealing that shorter muscles near joints and longer linkages maximize ...
Ayla Valles, Mahdi Haghshenas‐Jaryani
wiley +1 more source
Consumer psychological motivations to customer brand engagement: a case of brand community
, 2019 CONSUMER PSYCHOLOGICAL MOTIVATIONS TO CUSTOMER BRAND ENGAGEMENT: A CASE OF BRAND COMMUNITY Consumer psychological motivations to customer brand engagement: a case of brand community (-
Kumar, Jitender, Nayak, Jogendra Kumar
core +1 more source
Grounding Large Language Models for Robot Task Planning Using Closed‐Loop State Feedback
Advanced Robotics Research, EarlyView.BrainBody‐Large Language Model (LLM) introduces a hierarchical, feedback‐driven planning framework where two LLMs coordinate high‐level reasoning and low‐level control for robotic tasks. By grounding decisions in real‐time state feedback, it reduces hallucinations and improves task reliability.
Vineet Bhat +4 more
wiley +1 more source
An Integrative Model of Consumer Brand Engagement in Social Media
, 2020 Objective: The objective of this research was to propose an integrative model of consumer brand engagement in social media, with its antecedents and consequents, analyzing how engagement, together with positive online word of mouth, affect the purchase intention of the consumers in these environments.
Rebouças Nery, Maria Martins +3 more
openaire +2 more sources
Advanced Robotics Research, EarlyView.Pak Biawak, a necrobot, embodies an unusual fusion of biology and robotics. Designed to repurpose natural structures after death, it challenges conventional boundaries between nature and engineering. Its movements are precise yet unsettling, raising questions about sustainability, ethics, and the untapped potential of biointegrated machines.
Leo Foulds +2 more
wiley +1 more source
Multimodal Engagement Assessment in Children During Invented Story Paradigm With a Social Robot
Advanced Robotics Research, EarlyView.A multimodal framework is proposed to assess children's engagement during storytelling interactions with a social robot. Gaze, physiological, and behavioral data are combined and validated against observer ratings. An automated gaze‐labeling strategy is introduced, and supervised classifiers achieve high accuracy. The study supports scalable engagement
Laura Fiorini +7 more
wiley +1 more source