Results 71 to 80 of about 2,788,848 (290)

Organic Materials of Tomorrow: Horizons of Artificial Intelligence

Advanced Materials, EarlyView.
This review examines machine learning techniques accelerating the discovery of organic semiconductors by linking molecular structure to properties. Key methods include graph neural networks, generative models, and active learning. Applications to organic photovoltaics demonstrate practical impact.
Harold Mena, J. Terence Blaskovits, Kun‐Han Lin, Denis Andrienko   +3 more
wiley   +1 more source

Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis

, 2017
Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the market- ing of big data.
Jimenez-Zarco, A.I., Rospigliosi, A., Izquierdo-Yusta, A., Martinez-Ruiz, M.P.   +3 more
core   +1 more source

Brand Engagement and Consumer Innovativeness [PDF]

, 2010
Brand engagement describes the tendency of consumers to make the brands they buy part of their self- concept. This new insight into consumer behavior offers marketers many ways to create relationships with their customers.
Korzenny, Felipe, Flynn, Leisa Reinecke, Goldsmith, Ronald E   +2 more
core   +1 more source

Fiber‐Format Flexible Linear Electrostatic Motors

Advanced Materials, EarlyView.
A flexible coaxial fibre‐format electrostatic motor enables backdrivable and reversible linear actuation with high force density and functionality under bending, offering a scalable actuation platform for soft and wearable robotics. ABSTRACT Linear motion is fundamental to robotics, yet existing solutions are either rigid electromagnetic motors or ...
Sylvain Schaller, Herbert Shea
wiley   +1 more source

Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products

Management Analysis Journal
The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media.
Nanang Dwi Praatmana, Ag. Sunarno H., Sutono   +2 more
doaj   +1 more source

Why do I engage? Gratifications of online brand communities on facebook [PDF]

The Retail and Marketing Review
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand relationships.
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek   +2 more
doaj   +1 more source

Interface‐Mediated Catalysis for Improved Hydrogen Storage in Reactive Hydride Composites

Advanced Materials, EarlyView.
Catalyst–hydride interfaces are engineered in Co@C‐ and Ni@C‐modified 2LiH + MgB2 reactive hydride composites to accelerate hydrogen uptake and release. Multiscale scattering, in‐situ synchrotron radiation powder x‐ray diffraction and density functional theory calculations reveal the structural and electronic origin of the catalytic enhancement ...
Yuanyuan Shang, Pawan Kumar Soni, Han Ge, Weijie Yang, Fahim Karimi, Thi Thu Le, Tamás Simon, Michael Fröba, Jitendra Mata, Joshua King, Hai‐Wen Li, Thomas Klassen, Claudio Pistidda   +12 more
wiley   +1 more source

Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention

Asia Marketing Journal
As virtual influencers (VIs) increasingly function as prominent intermediaries in brand–consumer interactions, there is a critical need for systematic investigation into their impact on consumer behavior.
You Jin Song, Sejung Marina Choi
doaj   +1 more source

Vitamin C‐Induced Photo‐Redox Threshold Enables High‐Fidelity Volumetric Printing of Collagen

Advanced Materials, EarlyView.
Tomographic volumetric printing (TVP) of native proteins is limited by uncontrolled background crosslinking. Here, vitamin C is introduced as a biocompatible redox regulator to establish a tunable nonlinear polymerization threshold response for TVP.
Bin Wang, Amelia Hasenauer, Kristian Ivkovic, Ann‐Sophie Frind, David Fercher, Marcy Zenobi‐Wong   +5 more
wiley   +1 more source

Recent Advances in Light‐Addressable Electrochemistry for Spatially Resolved Applications

Advanced Materials Technologies, EarlyView.
This comprehensive review highlights light‐addressable electrochemistry as a powerful tool that uses light to control localized chemical reactions on unstructured semiconductor surfaces. The work evaluates advanced strategies to optimize electrode materials for enhanced spatial resolution and stability. Furthermore, it showcases diverse applications in
Nhi Trang Vo, Sina Jamali, Nam‐Trung Nguyen   +2 more
wiley   +1 more source