Results 71 to 80 of about 30,746 (309)

Consumer reactions to self-expressive brand display [PDF]

Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands ...
Raska, David, Czellar, Sandor, Sprott, David E., Spangenberg, Eric R.   +3 more
core  

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

, 2017
Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE).
Karjaluoto, Heikki, Anni Hintikka, Hintikka, Anni, Janne Hepola, Heikki Karjaluoto, Hepola, Janne   +5 more
core   +1 more source

Surface‐Functionalized LLZO‐Incorporated Multilayer Composite Solid Electrolytes for Dendrite Suppression and Efficient Ionic Conduction in Lithium–Metal Batteries

Advanced Materials, EarlyView.
A soft–hard tri‐layer composite electrolyte that couples fast Li+ transport with reinforced interfacial stability to enable high‐conductivity, mechanically robust, dendrite‐free lithium‐metal batteries. ABSTRACT The development of solid polymer electrolytes is central to safe, high‐energy lithium‐metal batteries (LMBs); however, persistent challenges ...
Fazal Ur Rehman, Minhong Woo, Hyesoo Choi, Jihwan Kim, Yujin Kim, Sanghee Park, Serim Ahn, Jinsub Lim, Minyoung Kim, Mincheol Chang   +9 more
wiley   +1 more source

Unlocking Purchase Intentions: The Impact of Social Media Marketing and E-WOM on Scarlett Products

Management Analysis Journal
The Indonesian cosmetics market is becoming increasingly competitive, with local brands such as Scarlett, gaining significant traction through social media.
Nanang Dwi Praatmana, Ag. Sunarno H., Sutono   +2 more
doaj   +1 more source

Why do I engage? Gratifications of online brand communities on facebook [PDF]

The Retail and Marketing Review
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand relationships.
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek   +2 more
doaj   +1 more source

Cell Adhesion by Design: Engineering Tissue Culture Scaffolds With Adhesion Cues

Advanced Materials Interfaces, EarlyView.
ABSTRACT In scaffold‐based tissue engineering, the matrix should provide adequate adhesion cues for cell attachment, spreading, and function. Given the multitude of adhesion receptors and the diversity of scaffolds, there are many approaches to render scaffolds adhesive, even though they are not all equivalent.
Dalia Dranseike, Dhananjay V. Deshmukh, Mark W. Tibbitt, Céline Labouesse   +3 more
wiley   +1 more source

Social media marketing impact on Gen Z's brand engagement, awareness and image

Manajemen dan Bisnis
The research aims to advance our understanding of the realm of social media marketing and how these dynamics influence consumers' engagement with brands and subsequently shape brand awareness and brand image.
I Gede Wahyu Artha Kusuma, Fatmasari Endayani, Aditya Budi K, Umu Khouroh   +3 more
doaj   +1 more source

Interface‐Engineered Binary Framework Composites: Advancing Porous Materials for Precision Medicine

Advanced Materials Interfaces, EarlyView.
Binary framework composites integrate two complementary porous architectures into a unified platform, enabling multifunctional design, enhanced structural tunability, and improved physicochemical performance. By combining high surface area, ordered porosity, interfacial synergy, and versatile functionalization, these hybrid materials offer new ...
Navid Rabiee, Mohammad Rabiee, Mohammad Akrami‐Hasan‐Kohal, Sidi A. Bencherif   +3 more
wiley   +1 more source

Brand wars: consumer-brand engagement as client-agency battlefield

, 2013
Much of extant literature points to Consumer-Brand Engagement (CBE) as a potential amplifier of the conflicting relational dynamics which have always characterized client and agency relationship.
Graffigna, Guendalina, Schultz, Don Edwards, Gambetti, Rossella Chiara, Biraghi, Silvia   +3 more
core  

Consumer and brand engagement on Facebook brand pages

, 2018
Social media has sparked a remarkable change in the way brands engage with consumers and has empowered consumers to collectively voice their opinions with unprecedented scale.
Chedia Dhaoui (12309002)
core   +1 more source