Results 51 to 60 of about 2,788,848 (290)

When Credibility Meets Narrative: Dual Mechanisms Driving Consumer Brand Engagement

Jurnal Manajemen Teori dan Terapan
Objective: Utilizing Source Credibility Theory and Narrative Persuasion Theory, this study develops a framework that positions influencer credibility and storytelling as dual antecedents of positive emotion and consumer trust toward consumer brand ...
Rahmawati, Alfian Budi Primanto, Rois Arifin, Muhammad Zulfaris Mohd Salleh   +3 more
doaj   +1 more source

Consumer engagement on Facebook: modelling its antecedents and consequence [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThe rapid growth of social media has transformed consumer-brand interactions, making the study of attachment and consumer engagement highly relevant for emerging markets such as the Philippines.
Wilmark Ramos
doaj   +1 more source

Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects

Journal of Interactive Advertising
Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This study examined the effects of advergaming on consumer brand engagement, in terms of cognitive processing, affection, and activation, and to what extent consumers’
Zeph M. C. van Berlo, Xulan Chen
openaire   +3 more sources

Automated FRAP microscopy for high‐throughput analysis of protein dynamics in chromatin organization and transcription

FEBS Open Bio, EarlyView.
RoboMic is an automated confocal microscopy pipeline for high‐throughput functional imaging in living cells. Demonstrated with fluorescence recovery after photobleaching (FRAP), it integrates AI‐driven nuclear segmentation, ROI selection, bleaching, and analysis.
Selçuk Yavuz, Bart Geverts, Johan A. Slotman, Andrea Sacchetti, Stefan Prekovic, Martin E. van Royen, Adriaan B. Houtsmuller   +6 more
wiley   +1 more source

Anteseden Loyalitas Konsumen Keturunan Maluku Pada Merek Fashion M-Artwear

Value: Jurnal Manajemen dan Akuntansi
The development of local brands is currently increasingly highlighting cultural values ​​as the main attraction in shaping consumer preferences for a brand.
Marcya Vanessa Glory Pical, Novita Novita   +1 more
doaj   +1 more source

Evaluating GenAI‐produced feedback on undergraduate bioscience essays against good higher education feedback practice

FEBS Open Bio, EarlyView.
This pilot study investigates the potential of Generative AI to provide formative feedback to students. ChatGPT was prompted to provide feedback on Year 1 Bioscience essays, which were evaluated against established good feedback practices. GenAI‐authored feedback had useful elements, but was limited in scope. GenAI may have potential to provide instant,
Annabel Court, Nigel Francis, Andrew Shore, Stephen Rutherford   +3 more
wiley   +1 more source

Consumer engagement in social networks brand community. [PDF]

, 2016
Consumers increasingly integrate social media into their day-to-day lives. For companies consumer engagement in a brand community on social network is becoming increasingly important for developing relations with consumers. Consumer engagement in a brand
Rybakovas, Paulius,
core   +1 more source

How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement

Journal of Theoretical and Applied Electronic Commerce Research
In the digital age, gamification has emerged as a paramount strategy for strengthening brand–consumer interaction. Despite the fact that existing studies have extensively probed further into its effects on brand communication and sales performance, rare ...
Ningqin Li, Vesarach Aumeboonsuke
doaj   +1 more source

Clinical Impact of NOTCH3 Variant Location After First Stroke in CADASIL

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Despite its monogenic origin, Cerebral Autosomal Dominant Arteriopathy with Subcortical Infarcts and Leukoencephalopathy exhibits marked variability in clinical expression and severity. Variants in the NOTCH3 gene, within epidermal growth factor‐like repeat domains 1–6 or 7–34, are known to influence disease onset, but their impact ...
Léa Aguilhon, Hugues Chabriat, Dominique Hervé, Stéphanie Guey, Sophie Tezenas Du Montcel, Juliette Ortholand   +5 more
wiley   +1 more source

Factors Associated With the Rising Trend in Self‐Reported Cognitive Disability Among U.S. Adults Aged 18–39 From 2013–2024

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Building on our prior Behavioral Risk Factor Surveillance System analysis identifying adults aged 18–39 as the primary driver of the national increase in self‐reported cognitive disability, we examined factors associated with this rise using 2013–2024 U.S. BRFSS data. Methods We analyzed U.S.
Adam de Havenon, Ka‐Ho Wong, Mirriam Mananah, Christopher D. Anderson, Ada Fenick, Amy Arnsten, Arman Fesharaki‐Zadeh, James C. McPartland, Mary L. Adams, Kevin N. Sheth   +9 more
wiley   +1 more source