Results 31 to 40 of about 30,746 (309)

Social media and consumer engagement: A bibliometric analysis and future research directions [PDF]

Innovative Marketing
Type of the article: Research Article AbstractAs digital platforms reshape consumer–brand interactions, social media has become a critical driver of multidimensional consumer engagement.
Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar   +5 more
doaj   +1 more source

Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement? [PDF]

Psychology & Marketing, 2017
ABSTRACTThis study examines the effects of creativity on consumer branded hashtag engagement in the context of TV advertising. Applying a qualitative design, two types of TV commercials were selected: humorous and warmth. This was followed by a quantitative study with 259 participants suggesting that novelty and relevance in TV advertisements together ...
Stathopoulou, Anastasia, Borel, Laurence, Christodoulides, George, West, Douglas   +3 more
openaire   +3 more sources

The Members Engagement of Health-Oriented Brand Communities in Iranian Social Networks: Developing Suitable Content Strategy

Journal of Biostatistics and Epidemiology, 2019
Introduction: Creating engagement with generated content has become a major challenge for health-oriented brand communities. Therefore, the present study seeks to fully understand the brand - consumer and consumerconsumer engagement with the content ...
kianoush Nazari Ameleh, Pejman Jafari, Farhad Ghaffari   +2 more
doaj   +1 more source

Reward and Consumer Brand Engagement: Building Brand Loyalty in The On-Demand Service Platform

Indonesian Journal of Business and Entrepreneurship
Background: The on-demand service platform is an uprising business that has become more popular recently. Nevertheless, the competition within this industry can make it hard for companies to survive.
Desman Hidayat, Selviana, Muhamad Agung Alfaizah, Stefanus Rumangkit, Chairani Putri Pratiwi   +4 more
doaj   +1 more source

Gut microbiome and aging—A dynamic interplay of microbes, metabolites, and the immune system

FEBS Letters, EarlyView.
Age‐dependent shifts in microbial communities engender shifts in microbial metabolite profiles. These in turn drive shifts in barrier surface permeability of the gut and brain and induce immune activation. When paired with preexisting age‐related chronic inflammation this increases the risk of neuroinflammation and neurodegenerative diseases.
Aaron Mehl, Eran Blacher
wiley   +1 more source

PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA

, 2022
Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online.
Sylvia Sylvia, Wensin Halim, Bismo, Aryo, Halim, Wensin, Aryo Bismo, Sylvia, Sylvia   +5 more
core   +1 more source

The Influence of a Brand’s Visual Content on Consumer Trust in Social Media Community Groups

Journal of Theoretical and Applied Electronic Commerce Research, 2021
The study covered by the present paper sought to look into a range of factors affecting the building of trust in brands among social media community groups.
Lukas Karpenka, Elzė Rudienė, Mangirdas Morkunas, Artiom Volkov   +3 more
doaj   +1 more source

Consumer Brand Engagement on USIM Student's Organization in Instagram

Al-i’lam - Journal of Contemporary Islamic Communication and Media, 2021
Instagram has become one of the social media platforms that individuals and also organizations widely use.  After several years of operation, Instagram has some features that can benefit organizations, whether for a For-Profit Organization (FPO) such as a business company or Nonprofit organizations (NPO) such as volunteering organizations and student ...
Eizan Azira Mat Sharif, Muhammad Haziq Ahmad Zahar   +1 more
openaire   +1 more source

An unexpected alternative viologen electron mediator site in tungsten‐containing formate dehydrogenase

FEBS Letters, EarlyView.
An unexpected alternative interaction site for ethyl viologen was identified in formate dehydrogenase 1 from Methylorubrum extorquens. Combined mutagenesis, kinetic analysis, and docking revealed that aromatic residues near an iron–sulfur cluster enable flavin mononucleotide‐independent electron transfer, offering a framework for engineering improved ...
Eleni G. Poloniataki, Yong Hwan Kim
wiley   +1 more source

Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

, 2016
The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G, Dabrowski, D, Christodoulides, George, Schivinski, B, Schivinski, Bruno, Dabrowski, D.   +5 more
core   +1 more source