Results 31 to 40 of about 2,788,848 (290)

Consumer Brand Engagement on USIM Student's Organization in Instagram

Al-i’lam - Journal of Contemporary Islamic Communication and Media, 2021
Instagram has become one of the social media platforms that individuals and also organizations widely use.  After several years of operation, Instagram has some features that can benefit organizations, whether for a For-Profit Organization (FPO) such as a business company or Nonprofit organizations (NPO) such as volunteering organizations and student ...
Eizan Azira Mat Sharif, Muhammad Haziq Ahmad Zahar   +1 more
openaire   +1 more source

How do social media influencers create brand evangelists? Evidence from a stimulus–organism–response perspective

Cogent Business & Management
The present study integrates the Stimulus–Organism–Response model into influencer marketing. This study examines consumer-brand engagement as a vital link between influencer attributes (credibility, authenticity, and content quality) and followers’ brand
Amira Gamal Ahmed, Hazem Rasheed Gaber
doaj   +1 more source

Social media and consumer engagement: A bibliometric analysis and future research directions [PDF]

Innovative Marketing
Type of the article: Research Article AbstractAs digital platforms reshape consumer–brand interactions, social media has become a critical driver of multidimensional consumer engagement.
Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar   +5 more
doaj   +1 more source

Mapping methods of research on consumer engagement with brands on social media: A literature review

Methodological Innovations, 2021
Consumer-brand engagement on social media is a widely studied research topic with high relevance for marketing practitioners. However, the discipline is affected by a conceptual divergence and limited understanding of applicable research methods.
Petra Audy Martínek
doaj   +1 more source

Reward and Consumer Brand Engagement: Building Brand Loyalty in The On-Demand Service Platform

Indonesian Journal of Business and Entrepreneurship
Background: The on-demand service platform is an uprising business that has become more popular recently. Nevertheless, the competition within this industry can make it hard for companies to survive.
Desman Hidayat, Selviana, Muhamad Agung Alfaizah, Stefanus Rumangkit, Chairani Putri Pratiwi   +4 more
doaj   +1 more source

The Members Engagement of Health-Oriented Brand Communities in Iranian Social Networks: Developing Suitable Content Strategy

Journal of Biostatistics and Epidemiology, 2019
Introduction: Creating engagement with generated content has become a major challenge for health-oriented brand communities. Therefore, the present study seeks to fully understand the brand - consumer and consumerconsumer engagement with the content ...
kianoush Nazari Ameleh, Pejman Jafari, Farhad Ghaffari   +2 more
doaj   +1 more source

Gut microbiome and aging—A dynamic interplay of microbes, metabolites, and the immune system

FEBS Letters, EarlyView.
Age‐dependent shifts in microbial communities engender shifts in microbial metabolite profiles. These in turn drive shifts in barrier surface permeability of the gut and brain and induce immune activation. When paired with preexisting age‐related chronic inflammation this increases the risk of neuroinflammation and neurodegenerative diseases.
Aaron Mehl, Eran Blacher
wiley   +1 more source

Design and analysis strategies for robust microbiome ageing research

FEBS Letters, EarlyView.
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik, İsmail Güderer, Yi Wang, Tayyaba Alvi, Prasoon Pandey, Handan Melike Dönertaş   +5 more
wiley   +1 more source

Autophagy and mitophagy in pancreatic β‐cell homeostasis and their involvement in diabetes pathophysiology

FEBS Letters, EarlyView.
This review focuses on the role of autophagy and mitophagy in maintaining pancreatic β‐cell function and homeostasis. We discuss how genetic defects affecting these pathways contribute to the development of type 1, type 2, monogenic, and gestational diabetes. We further explore their potential as therapeutic targets. Created in BioRender.
Yunkyeong Lee, Mingming Tong, Anna L. Gloyn   +2 more
wiley   +1 more source

Investigating social media’s role in brand equity and purchase intentions for non-alcoholic beverages in the Philippines: A descriptive-correlational study

International Journal of Academe and Industry Research
This study examines how social media influences consumer perceptions of non-alcoholic beverage brands, focusing on social media engagement, brand equity, and purchase intention.
Sandra D. Panugayan-Sy , Fernando L. Trinidad   +1 more
doaj   +1 more source