Results 91 to 100 of about 2,788,848 (290)
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
A Influência da Gamificação no Consumer Brand Engagement
, 2023 A Gamificação tem vindo a ganhar, cada vez mais, destaque nas estratégias de Marketing, principalmente quando relacionados com os dispositivos móveis e avanços tecnológicos nas indústrias criativas. Muitas empresas acreditam que a Gamificação pode aumentar o envolvimento, consciencialização e fidelidade nas relações com as marcas, através de mecanismos
openaire +1 more source
Waveguide Photoactuators: Materials, Fabrication, and Applications
Advanced Robotics Research, EarlyView.Waveguide photoactuators convert guided light into mechanical motion. Their tethered‐flexible design enables minimally invasive surgery and confined‐space robotics. This review aims to guide materials selection, device design, and system integration, accelerating the transition of waveguide photoactuators from laboratory prototypes to versatile ...
Minjie Xi +4 more
wiley +1 more source
Consumer engagement in online brand communities [PDF]
, 2015 This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation.
Dessart, Laurence
core +3 more sources
Theoretical Model of Engagement in the Context of Brand Communities
BBR: Brazilian Business Review, 2017 This essay proposes to refine the concept of consumer engagement in the context of brand communities. A comprehensive review of studies addressing the phenomenon of brand community was made.
Flávia D\u2019albergaria Freitas +1 more
doaj
Advanced Robotics Research, EarlyView.Automated poultry processing lines still rely on humans to lift slippery, easily bruised carcasses onto a shackle conveyor. Deformability, anatomical variance, and hygiene rules make conventional suction and scripted motions unreliable. We present ChicGrasp, an end‐to‐end hardware‐software co‐designed imitation learning framework, to offer a ...
Amirreza Davar +8 more
wiley +1 more source
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]
This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
core
Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations
Journal of Enterprise and DevelopmentPurpose: The purpose of this study is to examine how age differences between Generation Z and Millennials influence the effectiveness of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty.
Diana Fajarwati, Tiya Nur Haliza
doaj +1 more source
Consumer brand engagement in social networking sites and its effect on brand loyalty
Cogent Business & Management, 2019 Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement.
Sudarsan Jayasingh
doaj +1 more source
Compliant Pneumatic Feet with Real‐Time Stiffness Adaptation for Humanoid Locomotion
Advanced Robotics Research, EarlyView.A compliant pneumatic foot with real‐time variable stiffness enables humanoid robots to adapt to changing terrains. Using onboard vision and pressure control, the foot modulates stiffness within each gait cycle, reducing impact forces and improving balance. The design, cast in soft silicone with embedded air chambers and Kevlar wrapping, offers durable,
Irene Frizza +3 more
wiley +1 more source