Results 91 to 100 of about 30,746 (309)
Brand Engagement and Consumer Innovativeness
, 2010 Brand engagement describes the tendency of consumers to make the brands they buy part of their self- concept. This new insight into consumer behavior offers marketers many ways to create relationships with their customers.
Korzenny, Felipe +2 more
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Advanced Robotics Research, EarlyView.An introduction for multidrive and environment‐adaptive micro/nanorobotics: design and fabrication strategies, intelligent actuation, and their applications. Various intelligent actuation approaches—magnetic, acoustic, optical, chemical, and biological—can be synergistically designed to enhance flexibility and adaptive behavior for precision medicine ...
Aiqing Ma +10 more
wiley +1 more source
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
Consumer brand engagement in social networking sites and its effect on brand loyalty
Cogent Business & Management, 2019 Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement.
Sudarsan Jayasingh
doaj +1 more source
A Influência da Gamificação no Consumer Brand Engagement
, 2023 A Gamificação tem vindo a ganhar, cada vez mais, destaque nas estratégias de Marketing, principalmente quando relacionados com os dispositivos móveis e avanços tecnológicos nas indústrias criativas. Muitas empresas acreditam que a Gamificação pode aumentar o envolvimento, consciencialização e fidelidade nas relações com as marcas, através de mecanismos
openaire +1 more source
Soft Robotic Snake with Tunable Undulatory Gait for Efficient Underwater Locomotion
Advanced Robotics Research, EarlyView.This study designs an underwater soft snake robot using 3D‐printed soft actuators, controlled by specific signals to generate sinusoidal undulation. Results show a positive correlation between speed and swing amplitude, with optimal performance at 2/3π phase offset, PLA tail, 1.2 voltage growth rate, and 6s undulation period achieving a maximum speed ...
Huichen Ma, Junjie Zhou, Raye Yeow
wiley +1 more source
Theoretical Model of Engagement in the Context of Brand Communities
BBR: Brazilian Business Review, 2017 This essay proposes to refine the concept of consumer engagement in the context of brand communities. A comprehensive review of studies addressing the phenomenon of brand community was made.
Flávia D\u2019albergaria Freitas +1 more
doaj
Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations
Journal of Enterprise and DevelopmentPurpose: The purpose of this study is to examine how age differences between Generation Z and Millennials influence the effectiveness of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty.
Diana Fajarwati, Tiya Nur Haliza
doaj +1 more source
Hard‐Magnetic Soft Millirobots in Underactuated Systems
Advanced Robotics Research, EarlyView.This review provides a comprehensive overview of hard‐magnetic soft millirobots in underactuated systems. It examines key advances in structural design, physics‐informed modeling, and control strategies, while highlighting the interplay among these domains.
Qiong Wang +4 more
wiley +1 more source
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core