Results 151 to 160 of about 2,788,848 (290)

Consumer-Brand Engagement e PMI italiane. Un’indagine qualitativa

, 2016
Il consumer-brand engagement (CBE) è il nuovo obiettivo di marketing strategico da conseguire per qualunque impresa che voglia sopravvivere in un ambiente iper-competitivo e caratterizzato da una sempre minore efficacia degli strumenti "tradizionali" di marketing. In tale ambiente, modificato in maniera significativa dalla "Rivoluzione Digitale" negli
openaire   +2 more sources

Raman Analysis of RNA Nucleotide Strands From SARS‐CoV‐2 Variants and Subvariants: A Step Forward in the Definition of “Raman Genome”

Advanced Science, EarlyView.
Main Raman signals in RNA, related to helical backbone, ribofuranose ring, and nitrogenous bases, are affected by secondary structures that cause hyperchromic effects and significantly alter the Raman intensity. ABSTRACT Raman spectra of RNA nucleotide strands extracted from 20 SARS‐CoV‐2 strains, including the original Japanese isolate, Alpha, Beta ...
Giuseppe Pezzotti, Yoshiki Yasukochi, Gianluca Angiola, Takaharu Ueno, Saki Ikegami, Rintaro Okawa, Tetsuya Adachi, Wenliang Zhu, Osam Mazda, Alfio Grillo, Koichiro Higasa, Kazu Okuma   +11 more
wiley   +1 more source

Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media

, 2017
The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in the context of social media. The data collected from active members of online brand communities, unveiled that consumers engage with ...
Sheeraz, Muhammad, Mahmood, Shahid, Tanweer, Mariam, Khan, Kanwal Iqbal   +3 more
core  

Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention. [PDF]

Front Neuroergon
Jimenez-Duarte S, Castilla-Cebrian G.
europepmc   +1 more source

Programmable Information Processing With Reconfigurable Self‐Contact Variable Stiffness Mechanical Metamaterial

Advanced Science, EarlyView.
Reconfigurable self‐contact variable stiffness metamaterials based on shape memory polymers enable programmable stiffness switching. Static arrays store and encrypt information with immunity to electromagnetic interference, while asymmetric stiffness converts symmetric vibration into directional matter transport.
Huadong Qin, Wenyu Zhu, Xin Wang, Cheng Shen, Li Cheng, Tian Jian Lu, Terence Xiaoteng Liu, Han Meng   +7 more
wiley   +1 more source

The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce. [PDF]

Behav Sci (Basel)
Liao H, Ding J.
europepmc   +1 more source

Unveiling the Interfacial Dynamics of Crosslinked Biodegradable Polycaprolactone Solid Polymer Electrolytes and Li Metal During Lithium Plating and Stripping via Operando ATR‐FTIR Spectroscopy

Advanced Science, EarlyView.
This study presents a comprehensive interfacial characterization of the biodegradable PCL solid‐polymer electrolytes (SPEs) with Li metal, utilizing an advanced operando ATR‐FTIR spectroscopy. The investigation elucidates the interphase properties during Li plating/stripping in a zero‐excess cell configuration.
Jian‐Fen Wang, Matthias Weiling, Felix Pfeiffer, Marian C. Stan, Martin Winter, Masoud Baghernejad   +5 more
wiley   +1 more source

Authenticity across human and synthetic influencers: a configurational review of source evaluation and social influence. [PDF]

Front Psychol
Lin XR, Fikry A, Zhang WG, Ding K.
europepmc   +1 more source

Smart Bioinks for 4D Bioprinting: Requirements, Design, and Applications

Advanced Science, EarlyView.
Smart bioinks empower 4D‐bioprinted constructs to dynamically adapt and remodel in response to stimuli, effectively biomimicking native tissues. Artificial Intelligence (AI) and Machine Learning (ML) play a guiding role in their rational design by optimizing relevant properties.
Shangsi Chen, Jiahui Lai, Qiongjiao Zeng, Liangbin Zhou, Boguang Yang, Bin Zhang, Min Wang, Jiajing Zhou, Kieran Lau, Khoon S. Lim, Zhong Alan Li, Rocky S. Tuan   +11 more
wiley   +1 more source

The effect of social media interaction on consumer engagement: The role of psychological ownership. [PDF]

PLoS One
Yin Y, Han C, Chen Y.
europepmc   +1 more source